Gucci
Gucci is an ltalian luxury fashion brand owned by Kering and founded by Guccio Gucci in Florence, Italy in 1921.


BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.

BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.

Why Gucci Wanted a Change — And What’s Next
The market is still digesting Gucci’s move to part ways with Alessandro Michele. A slowdown at Kering’s flagship brand was complicating the company’s wider ambitions, but change comes with risk as well as potential reward.

Why Gucci Wanted a Change — And What’s Next
The market is still digesting Gucci’s move to part ways with Alessandro Michele. A slowdown at Kering’s flagship brand was complicating the company’s wider ambitions, but change comes with risk as well as potential reward.

Why Alessandro Michele Is Exiting Gucci
From 2015 to 2019, the designer’s trendsetting maximalist vision powered the modern luxury sector’s most successful turnaround ever. But more recently Kering’s flagship brand has struggled to keep up momentum.

Why Alessandro Michele Is Exiting Gucci
From 2015 to 2019, the designer’s trendsetting maximalist vision powered the modern luxury sector’s most successful turnaround ever. But more recently Kering’s flagship brand has struggled to keep up momentum.

Gucci Needs Creative Change, Says New Consensus
With Kering’s flagship brand struggling to keep up momentum, analysts and investors rallied around a report saying creative director Alessandro Michele is set to leave the company.

Gucci Needs Creative Change, Says New Consensus
With Kering’s flagship brand struggling to keep up momentum, analysts and investors rallied around a report saying creative director Alessandro Michele is set to leave the company.

Report: Alessandro Michele Set to Exit Gucci
Shares in owner Kering rose after WWD reported, citing unnamed sources, that a creative shakeup was imminent at the Italian luxury brand.

Report: Alessandro Michele Set to Exit Gucci
Shares in owner Kering rose after WWD reported, citing unnamed sources, that a creative shakeup was imminent at the Italian luxury brand.

The Strategy Behind Louis Vuitton’s Viral Football Campaign
A luggage campaign harnessed the power of football superstars Cristiano Ronaldo and Lionel Messi to earn the most Instagram ‘likes’ ever, while sidestepping World Cup controversy and staking out precious brand territory.

The Strategy Behind Louis Vuitton’s Viral Football Campaign
A luggage campaign harnessed the power of football superstars Cristiano Ronaldo and Lionel Messi to earn the most Instagram ‘likes’ ever, while sidestepping World Cup controversy and staking out precious brand territory.

Can the Changes at Gucci Reignite Growth?
Luxury’s biggest pre-pandemic success story is reinforcing its high-end credentials as it works to transition from an era of fashion-driven ‘reinvention’ to a new chapter of ‘sustainable elevation.’

Can the Changes at Gucci Reignite Growth?
Luxury’s biggest pre-pandemic success story is reinforcing its high-end credentials as it works to transition from an era of fashion-driven ‘reinvention’ to a new chapter of ‘sustainable elevation.’

The BoF Podcast | The Genesis of the Modern Luxury Fashion Industry
Ian Bonhôte and Peter Ettedgui speak to BoF’s Tim Blanks about their new docuseries, which examines the formation of LVMH and Kering and how designers John Galliano, Alexander McQueen, Marc Jacobs and Tom Ford helped bosses Bernard Arnault and François Pinault build a ‘Kingdom of Dreams.’

The BoF Podcast | The Genesis of the Modern Luxury Fashion Industry
Ian Bonhôte and Peter Ettedgui speak to BoF’s Tim Blanks about their new docuseries, which examines the formation of LVMH and Kering and how designers John Galliano, Alexander McQueen, Marc Jacobs and Tom Ford helped bosses Bernard Arnault and François Pinault build a ‘Kingdom of Dreams.’

How Fashion Went Corporate: Creativity, Commerce and Collateral Damage
Tim Blanks talks to the creators of ‘Kingdom of Dreams,’ a new documentary series on how the corporatisation of luxury fashion made superstars of John Galliano, Alexander McQueen, Tom Ford and Marc Jacobs, and built gilded empires for Bernard Arnault and François Pinault.

How Fashion Went Corporate: Creativity, Commerce and Collateral Damage
Tim Blanks talks to the creators of ‘Kingdom of Dreams,’ a new documentary series on how the corporatisation of luxury fashion made superstars of John Galliano, Alexander McQueen, Tom Ford and Marc Jacobs, and built gilded empires for Bernard Arnault and François Pinault.

Louis Vuitton and Gucci to Open First Montreal Flagships
Royalmount, a forthcoming development in Montréal’s Midtown district, has also leased flagship spaces to Tiffany and RH.

Louis Vuitton and Gucci to Open First Montreal Flagships
Royalmount, a forthcoming development in Montréal’s Midtown district, has also leased flagship spaces to Tiffany and RH.