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The Big Business of White Sneakers
Despite a highly saturated market, startup labels are breaking through thanks to the enduring popularity of the minimalist trainer. So, how does a new brand sell such a simple shoe?
The Big Business of White Sneakers
Despite a highly saturated market, startup labels are breaking through thanks to the enduring popularity of the minimalist trainer. So, how does a new brand sell such a simple shoe?
How Shoes Became Venture Capital's Favourite Accessory
Online shoe brands like Allbirds, Rothy’s and Birdies are growing sales by developing one really popular style and pushing it hard. Is this business model sustainable?
How Shoes Became Venture Capital's Favourite Accessory
Online shoe brands like Allbirds, Rothy’s and Birdies are growing sales by developing one really popular style and pushing it hard. Is this business model sustainable?
Disruptive Sneaker Brand Greats Partners with Nordstrom
The direct-to-consumer footwear label enters the wholesale game for the first time in a deal with the American department store.
Disruptive Sneaker Brand Greats Partners with Nordstrom
The direct-to-consumer footwear label enters the wholesale game for the first time in a deal with the American department store.
Sneaker Brands Tap Mid-Priced Sweet Spot
New brands, from Filling Pieces to Greats, are tapping an underserved segment of men who want quality, stylish sneakers at a fair price.
Sneaker Brands Tap Mid-Priced Sweet Spot
New brands, from Filling Pieces to Greats, are tapping an underserved segment of men who want quality, stylish sneakers at a fair price.