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Latest News & Analysis
Global Markets

South Asian Menswear Steps Onto the Global Stage

Designers from India, Pakistan and Bangladesh are translating artisanal techniques, heritage embellishments and textile traditions into modern menswear with global appeal.

Global Markets

South Asian Menswear Steps Onto the Global Stage

Designers from India, Pakistan and Bangladesh are translating artisanal techniques, heritage embellishments and textile traditions into modern menswear with global appeal.


Sports

How Fashion Is Breaking Through the Super Bowl Noise

Building on fashion’s breakout Super Bowl in 2025, brands are getting even more creative in how they show up this year as the frenzy around the Big Game reaches new heights.

Sports

How Fashion Is Breaking Through the Super Bowl Noise

Building on fashion’s breakout Super Bowl in 2025, brands are getting even more creative in how they show up this year as the frenzy around the Big Game reaches new heights.


Marketing

GQ and Bode to Host Super Bowl Fashion Show

The sports-meets-fashion event, including a runway show, will take place in New Orleans ahead of the American football championship in February.

Marketing

GQ and Bode to Host Super Bowl Fashion Show

The sports-meets-fashion event, including a runway show, will take place in New Orleans ahead of the American football championship in February.


Partner Content

How to Work With Creators and Their Communities on TikTok

As the ‘experts on the platform’, content creators on TikTok offer brands a critical means of access to the subcultures and communities that the entertainment platform typifies. BoF’s latest white paper, in partnership with TikTok, shares insights on the best practices to engage with and empower creators and communities on the platform, with examples from Coach, E.l.f. Beauty, Loewe, Marc Jacobs and many more.

Partner Content

How to Work With Creators and Their Communities on TikTok

As the ‘experts on the platform’, content creators on TikTok offer brands a critical means of access to the subcultures and communities that the entertainment platform typifies. BoF’s latest white paper, in partnership with TikTok, shares insights on the best practices to engage with and empower creators and communities on the platform, with examples from Coach, E.l.f. Beauty, Loewe, Marc Jacobs and many more.


Workplace & Talent

How I Became… GQ’s Deputy Global Editorial Director

Adam Baidawi set his sights on working at GQ while growing up in Australia. Having started his career as a freelance music journalist, he landed his first role at the Condé Nast publication. In 2020, Baidawi was promoted to deputy global editorial director, supporting GQ’s 21 editions around the world, and relocated to London to head up editorial content at British GQ. His work has also appeared in Vanity Fair, Vogue, CNN and Rolling Stone.

Workplace & Talent

How I Became… GQ’s Deputy Global Editorial Director

Adam Baidawi set his sights on working at GQ while growing up in Australia. Having started his career as a freelance music journalist, he landed his first role at the Condé Nast publication. In 2020, Baidawi was promoted to deputy global editorial director, supporting GQ’s 21 editions around the world, and relocated to London to head up editorial content at British GQ. His work has also appeared in Vanity Fair, Vogue, CNN and Rolling Stone.


Media

GQ Introduces New Global Creativity Awards Franchise

Designers Yohji Yamamoto and Grace Wales Bonner are among the first class of honorees.

Media

GQ Introduces New Global Creativity Awards Franchise

Designers Yohji Yamamoto and Grace Wales Bonner are among the first class of honorees.


Global Markets

What’s Next for Japan’s Fashion Bibles?

Insiders say change is long overdue in Japan’s vibrant but rigid magazine industry where several iconic titles have folded despite print media being more insulated here than elsewhere.

Global Markets

What’s Next for Japan’s Fashion Bibles?

Insiders say change is long overdue in Japan’s vibrant but rigid magazine industry where several iconic titles have folded despite print media being more insulated here than elsewhere.


Workplace & Talent

Power Moves | Luisa Via Roma’s New Chief Executive, i-D Names Global Editorial Director

The Italian e-commerce firm named Yoox Net A Porter Group vet Alessandra Rossi chief executive officer, while British Vogue’s Olivia Singer will join i-D.

Workplace & Talent

Power Moves | Luisa Via Roma’s New Chief Executive, i-D Names Global Editorial Director

The Italian e-commerce firm named Yoox Net A Porter Group vet Alessandra Rossi chief executive officer, while British Vogue’s Olivia Singer will join i-D.


Media

Vogue’s Global September Issue Will Feature More Shared Content, Different Covers

The issue marks the most extensive global content collaboration for Vogue since Condé Nast merged its international and US branches and promoted Anna Wintour as its global head.

Media

Vogue’s Global September Issue Will Feature More Shared Content, Different Covers

The issue marks the most extensive global content collaboration for Vogue since Condé Nast merged its international and US branches and promoted Anna Wintour as its global head.


Media

GQ’s New Masculinity Goes Global

Global editors Will Welch and Adam Baidawi tell BoF about how they aim to bring American GQ’s take on masculinity to the magazine’s international editions as part of Condé Nast’s new global strategy.

Media

GQ’s New Masculinity Goes Global

Global editors Will Welch and Adam Baidawi tell BoF about how they aim to bring American GQ’s take on masculinity to the magazine’s international editions as part of Condé Nast’s new global strategy.