goop
The Age of the Enlightened Consumer
More than ever, consumers are looking for spiritual meaning from the products they buy.
The Age of the Enlightened Consumer
More than ever, consumers are looking for spiritual meaning from the products they buy.
Will American Retail Rise Again?
This week, everyone will be talking about what comes next for American retail, the prospects for the luxury watch market and Goop’s online wellness summit. Get your BoF Professional Cheat Sheet.
Will American Retail Rise Again?
This week, everyone will be talking about what comes next for American retail, the prospects for the luxury watch market and Goop’s online wellness summit. Get your BoF Professional Cheat Sheet.
Wellness Brands Hope for an 'Immunity' Boost in the Midst of the Coronavirus Pandemic
Wellness brands are seeing surging demand but risk a backlash or even legal trouble if they tackle Covid-19 head on. The solution: stay-at-home tips and lots of talk about ‘immunity boosting’ products.
Wellness Brands Hope for an 'Immunity' Boost in the Midst of the Coronavirus Pandemic
Wellness brands are seeing surging demand but risk a backlash or even legal trouble if they tackle Covid-19 head on. The solution: stay-at-home tips and lots of talk about ‘immunity boosting’ products.
All Eyes On G20 As Trump and Xi Give Trade Talks Another Try
This week everyone will be talking about the trade talks at the G20 Summit, H&M's latest earnings and In Goop Health's first summit in London. Read our BoF Professional Cheat Sheet.
All Eyes On G20 As Trump and Xi Give Trade Talks Another Try
This week everyone will be talking about the trade talks at the G20 Summit, H&M's latest earnings and In Goop Health's first summit in London. Read our BoF Professional Cheat Sheet.
Movie Stars Want to Cash In on Their Influence Too
Michelle Pfeiffer is launching her first beauty line with a collection of ‘clean’ fragrances. But are star wattage and a unique product enough in a market that rewards whichever start-ups generate the most buzz on social media?
Movie Stars Want to Cash In on Their Influence Too
Michelle Pfeiffer is launching her first beauty line with a collection of ‘clean’ fragrances. But are star wattage and a unique product enough in a market that rewards whichever start-ups generate the most buzz on social media?
Gwyneth Paltrow's Goop Cashing in Despite 'Pseudoscience' Claims
To the surprise of the medical community, Gwyneth Paltrow's lifestyle brand has become the epicentre of the multi-trillion dollar wellness industry.
Gwyneth Paltrow's Goop Cashing in Despite 'Pseudoscience' Claims
To the surprise of the medical community, Gwyneth Paltrow's lifestyle brand has become the epicentre of the multi-trillion dollar wellness industry.
Why Goop Is Equally Good at Selling Skincare, Sports Bras and Spices
Gwyneth Paltrow has parlayed her rabid Goop fanbase into a lucrative events business, including sold-out summits like last weekend's In Goop Health.
Why Goop Is Equally Good at Selling Skincare, Sports Bras and Spices
Gwyneth Paltrow has parlayed her rabid Goop fanbase into a lucrative events business, including sold-out summits like last weekend's In Goop Health.
The BoF Podcast: Gwyneth Paltrow on Her Goop Journey
This week on BoF's Inside Fashion podcast, Gwyneth Paltrow talks to Imran Amed about Goop's rise from an email newsletter to a wellness empire worth $250 million.
The BoF Podcast: Gwyneth Paltrow on Her Goop Journey
This week on BoF's Inside Fashion podcast, Gwyneth Paltrow talks to Imran Amed about Goop's rise from an email newsletter to a wellness empire worth $250 million.
Sex-Care Is the New Self-Care
Lipstick, sheet mask, eye cream… vibrator? For beauty brands, the next big opportunity lies in the $32 billion sexual wellness market. Sarah Brown reports.
Sex-Care Is the New Self-Care
Lipstick, sheet mask, eye cream… vibrator? For beauty brands, the next big opportunity lies in the $32 billion sexual wellness market. Sarah Brown reports.
Under Scrutiny, Goop Embraces Science
Facing years of claims that it peddles pseudoscience, Gwyneth Paltrow's Goop is hiring real scientists to test and set guidelines for the products it sells. On the agenda: vetting the cosmic powers of 'Brain Dust.'
Under Scrutiny, Goop Embraces Science
Facing years of claims that it peddles pseudoscience, Gwyneth Paltrow's Goop is hiring real scientists to test and set guidelines for the products it sells. On the agenda: vetting the cosmic powers of 'Brain Dust.'