Should Fashion Break Up With Big Tech?
Bottega Veneta recently pulled the plug on its social media accounts, but brands and marketing experts say it’s difficult, if not impossible, to replicate the reach of social platforms and search engines like Facebook and Google in other channels.
Should Fashion Break Up With Big Tech?
Bottega Veneta recently pulled the plug on its social media accounts, but brands and marketing experts say it’s difficult, if not impossible, to replicate the reach of social platforms and search engines like Facebook and Google in other channels.
Post Corona: From the Brand Age to the Product Age
The primacy of brand is giving way to the primacy of product as the internet rewires media and business, argues Scott Galloway in an exclusive excerpt from his latest book, ‘Post Corona: From Crisis to Opportunity.’
Post Corona: From the Brand Age to the Product Age
The primacy of brand is giving way to the primacy of product as the internet rewires media and business, argues Scott Galloway in an exclusive excerpt from his latest book, ‘Post Corona: From Crisis to Opportunity.’
Is Big Tech a Threat to Fashion?
Major technology platforms enable fashion brands to connect with vast audiences of consumers. But that access comes at a price.
Is Big Tech a Threat to Fashion?
Major technology platforms enable fashion brands to connect with vast audiences of consumers. But that access comes at a price.
The Big Keep Getting Bigger in the Pandemic-Rearranged Economy
Antitrust experts fear that as the largest companies increase market shares, decimated firms might disappear or have little choice but to sell out at fire-sale prices — and that lawmakers will be under pressure not to stand in the way as the economy struggles to recover.
The Big Keep Getting Bigger in the Pandemic-Rearranged Economy
Antitrust experts fear that as the largest companies increase market shares, decimated firms might disappear or have little choice but to sell out at fire-sale prices — and that lawmakers will be under pressure not to stand in the way as the economy struggles to recover.
BoF VOICES Day 1: Fashion Confronts a Challenging Future
The industry is grappling with an uncertain outlook amid projections for slowing growth and mounting socio-political unrest, but new technology and business models offer hope for innovative solutions.
BoF VOICES Day 1: Fashion Confronts a Challenging Future
The industry is grappling with an uncertain outlook amid projections for slowing growth and mounting socio-political unrest, but new technology and business models offer hope for innovative solutions.
Google Unveils Machine Learning Project, in Partnership with BoF
Spearheaded by Google’s artist-in-residence Cyril Diagne and announced in VOICES 2017, the tool maps out 144,000 runway looks from the past three years, and allows users to upload their own photos to find dozens of similar runway outfits.
Google Unveils Machine Learning Project, in Partnership with BoF
Spearheaded by Google’s artist-in-residence Cyril Diagne and announced in VOICES 2017, the tool maps out 144,000 runway looks from the past three years, and allows users to upload their own photos to find dozens of similar runway outfits.
Tod's Appoints Former Google Executive to Ramp up Digital Effort
Alessandra Domizi, previously fashion and retail lead at the tech giant, will develop Tod's digital communication and online sales, a key component of the brand's new 'Factory' business model.
Tod's Appoints Former Google Executive to Ramp up Digital Effort
Alessandra Domizi, previously fashion and retail lead at the tech giant, will develop Tod's digital communication and online sales, a key component of the brand's new 'Factory' business model.
Jennifer Lopez Wearing Versace's Jungle Dress Was Marketing Gold
The Italian luxury label resurrected the iconic 'jungle' dress worn by Jennifer Lopez two decades ago in a show that did double duty as a promo for Google products.
Jennifer Lopez Wearing Versace's Jungle Dress Was Marketing Gold
The Italian luxury label resurrected the iconic 'jungle' dress worn by Jennifer Lopez two decades ago in a show that did double duty as a promo for Google products.
Stella McCartney and Google Have a Plan to Fix Fashion’s Environmental Data Gap
The tech giant and eco-luxury brand plan to track the environmental impact of cotton and viscose, two of the most commonly used fibres in clothing. Their goal: create a tool that can quantify even the most obscure links in the fashion supply chain
Stella McCartney and Google Have a Plan to Fix Fashion’s Environmental Data Gap
The tech giant and eco-luxury brand plan to track the environmental impact of cotton and viscose, two of the most commonly used fibres in clothing. Their goal: create a tool that can quantify even the most obscure links in the fashion supply chain
Google Unveils Slew of New Digital Ad Formats in Amazon Battle
The tech giant's giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service.
Google Unveils Slew of New Digital Ad Formats in Amazon Battle
The tech giant's giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service.