Topicals’ Olamide Olowe on Connecting With the Gen-Z Shopper
For The State of Fashion: Beauty, the skin care label’s founder unpacks how she has found multiple ways to support and build a Gen-Z community, from mental health advocacy to open, dynamic dialogue with Topicals’ fan base.
Topicals’ Olamide Olowe on Connecting With the Gen-Z Shopper
For The State of Fashion: Beauty, the skin care label’s founder unpacks how she has found multiple ways to support and build a Gen-Z community, from mental health advocacy to open, dynamic dialogue with Topicals’ fan base.
Google Thinks It Has Cracked Virtual Try-On With Generative AI
The tech heavyweight announced a new feature letting users see how a garment would look on a wide range of models using the AI technique underlying some of the most popular and powerful AI image generators.
Google Thinks It Has Cracked Virtual Try-On With Generative AI
The tech heavyweight announced a new feature letting users see how a garment would look on a wide range of models using the AI technique underlying some of the most popular and powerful AI image generators.
Google Is Testing Generative AI for Shopping
The search giant is debuting an experimental new search experience and will use its shopping vertical as a key testing ground.
Google Is Testing Generative AI for Shopping
The search giant is debuting an experimental new search experience and will use its shopping vertical as a key testing ground.
The Future of Wearable Tech
Can augmented-reality glasses be to digital fashion what the iPod was to digital music?
The Future of Wearable Tech
Can augmented-reality glasses be to digital fashion what the iPod was to digital music?
What Google Can Do for Fashion
The tech giant has become a haven for brands and retailers looking for shelter in a challenging digital advertising market, expanding its already massive reach.
What Google Can Do for Fashion
The tech giant has become a haven for brands and retailers looking for shelter in a challenging digital advertising market, expanding its already massive reach.
The Two Hottest Cities in America
Young, wealthy professionals have flooded Miami and Austin over the last 18 months, and luxury brands are following the money. But selling to a newly minted tech millionaire isn’t always so simple.
The Two Hottest Cities in America
Young, wealthy professionals have flooded Miami and Austin over the last 18 months, and luxury brands are following the money. But selling to a newly minted tech millionaire isn’t always so simple.
How Beauty Brands Can Navigate Rising Google Ad Costs
It’s more expensive than ever for beauty brands to advertise on Google, as competition in the digital ad space for the category heats up. Here’s how brands can adapt.
How Beauty Brands Can Navigate Rising Google Ad Costs
It’s more expensive than ever for beauty brands to advertise on Google, as competition in the digital ad space for the category heats up. Here’s how brands can adapt.
BoF Insights | The Opportunity in Digital Fashion and Avatars Report
BoF Insights’ guide to digital assets in fashion, which examines the rise of the metaverse and underlying technological, social and consumer shifts, plus includes a playbook for how to seize the opportunity.
BoF Insights | The Opportunity in Digital Fashion and Avatars Report
BoF Insights’ guide to digital assets in fashion, which examines the rise of the metaverse and underlying technological, social and consumer shifts, plus includes a playbook for how to seize the opportunity.
Can Fashion Compete with Tech for Executive Talent?
With some of the industry’s top executives flocking to tech giants like Google and Slack, it’s going to take more than a sleek office and brand cache to bring them back.
Can Fashion Compete with Tech for Executive Talent?
With some of the industry’s top executives flocking to tech giants like Google and Slack, it’s going to take more than a sleek office and brand cache to bring them back.
Is Luxury Finally Embracing Technology?
Last month’s tie-up between LVMH and Google signals a growing rethink on how technology can enhance the luxury experience, writes Pierre Mallevays.
Is Luxury Finally Embracing Technology?
Last month’s tie-up between LVMH and Google signals a growing rethink on how technology can enhance the luxury experience, writes Pierre Mallevays.