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Latest News & Analysis
News & Analysis
Hearst UK Bets on the Brand
As the market for print magazines shrinks, the British arm of the global publisher is ramping up brand extensions to make money off the back of titles like Cosmopolitan, Good Housekeeping and Men’s Health.
Hearst UK Bets on the Brand
As the market for print magazines shrinks, the British arm of the global publisher is ramping up brand extensions to make money off the back of titles like Cosmopolitan, Good Housekeeping and Men’s Health.