Glow Recipe
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How an Indie Beauty Brand Finds Its Hero
Breakout products like Cécred’s Restoring Hair & Edge Drops or Topicals’ Faded Serum aren’t just sales drivers — they shape a brand’s identity, fuel customer loyalty and lay the foundation for long-term growth. But finding one takes more than luck.

How an Indie Beauty Brand Finds Its Hero
Breakout products like Cécred’s Restoring Hair & Edge Drops or Topicals’ Faded Serum aren’t just sales drivers — they shape a brand’s identity, fuel customer loyalty and lay the foundation for long-term growth. But finding one takes more than luck.

The Hottest Trend in Makeup Is Skincare
A wave of new launches from brands like Versed, Glow Recipe and Rhode Skin show how skin-first brands are approaching color cosmetics without leaving their value propositions behind.

The Hottest Trend in Makeup Is Skincare
A wave of new launches from brands like Versed, Glow Recipe and Rhode Skin show how skin-first brands are approaching color cosmetics without leaving their value propositions behind.

Exclusive: Glow Recipe Launches Skincare-Based Makeup
The brand is expanding into color products with a skincare-first proposition, starting with a blush that isn’t.

Exclusive: Glow Recipe Launches Skincare-Based Makeup
The brand is expanding into color products with a skincare-first proposition, starting with a blush that isn’t.

Influencers to Beauty Brands: Stop Sending Us So Much Stuff!
As influencers and editors become increasingly vocal about their distaste for excessive or opulent mailers, brands need to create more tailored strategies to maximise their reach — and their budget.

Influencers to Beauty Brands: Stop Sending Us So Much Stuff!
As influencers and editors become increasingly vocal about their distaste for excessive or opulent mailers, brands need to create more tailored strategies to maximise their reach — and their budget.

Korean-American Brands Lean Back Into K-Beauty
TikTok’s K-beauty obsession has inspired brands like Glow Recipe, Then I Met You and Peach & Lily to embrace their Korean beauty origins as international retailers renew their interest in the category.

Korean-American Brands Lean Back Into K-Beauty
TikTok’s K-beauty obsession has inspired brands like Glow Recipe, Then I Met You and Peach & Lily to embrace their Korean beauty origins as international retailers renew their interest in the category.

How Tweens Took Over the Beauty Aisle
Gen Alpha has become increasingly captive with beauty, but as their preferences and purchasing power changes, beauty labels need to find the right mix of messaging and product to keep them coming back for more.

How Tweens Took Over the Beauty Aisle
Gen Alpha has become increasingly captive with beauty, but as their preferences and purchasing power changes, beauty labels need to find the right mix of messaging and product to keep them coming back for more.

Beauty’s Most Sought-After M&A Targets in 2024
Now that the market has stabilised, beauty brands of all shapes and sizes are eager to get their dues. The Business of Beauty identifies the top targets of the year including Kosas, Summer Fridays and Selena Gomez’s Rare Beauty.

Beauty’s Most Sought-After M&A Targets in 2024
Now that the market has stabilised, beauty brands of all shapes and sizes are eager to get their dues. The Business of Beauty identifies the top targets of the year including Kosas, Summer Fridays and Selena Gomez’s Rare Beauty.

Case Study | How to Build an Independent Beauty Brand
From fragrance to skin care to hair care, independent brands are making their mark on the beauty industry, but competition is stiff and scaling these businesses is more complex than ever.

Case Study | How to Build an Independent Beauty Brand
From fragrance to skin care to hair care, independent brands are making their mark on the beauty industry, but competition is stiff and scaling these businesses is more complex than ever.