Glossier
Inside Glossier’s First Major Retail Partnership
The beauty company is teaming up with Nordstrom to sell its fragrance. But can Glossier enter wholesale without sacrificing its direct to consumer roots?
Inside Glossier’s First Major Retail Partnership
The beauty company is teaming up with Nordstrom to sell its fragrance. But can Glossier enter wholesale without sacrificing its direct to consumer roots?
The Direct-to-Consumer Reckoning
For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.
The Direct-to-Consumer Reckoning
For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.
How to Advertise in the Digital Age
As Instagram and Facebook become oversaturated and expensive for brands, finding a healthy mix of advertising is becoming harder than ever.
How to Advertise in the Digital Age
As Instagram and Facebook become oversaturated and expensive for brands, finding a healthy mix of advertising is becoming harder than ever.
What Beauty Can Learn From Streetwear
Beauty brands are borrowing from street culture, including limited edition products and in-store experiences designed to attract lines down the block. But can there ever be a true 'streetwear beauty brand?'
What Beauty Can Learn From Streetwear
Beauty brands are borrowing from street culture, including limited edition products and in-store experiences designed to attract lines down the block. But can there ever be a true 'streetwear beauty brand?'
Traditional PR Doesn’t Work Anymore. Here’s What Does.
Designer credits and profiles in glossy magazines don’t move the needle like they once did. Here’s what small and mid-sized brands are doing to build awareness.
Traditional PR Doesn’t Work Anymore. Here’s What Does.
Designer credits and profiles in glossy magazines don’t move the needle like they once did. Here’s what small and mid-sized brands are doing to build awareness.
Fake Allbirds and Glossier Dupes: DTC Brands Are Battling Counterfeits and Knockoffs
Direct-to-consumer brands like Allbirds, Glossier and Rothy’s are battling counterfeiters and copycats. These startups now face a problem even big-budgeted luxury brands can't fix.
Fake Allbirds and Glossier Dupes: DTC Brands Are Battling Counterfeits and Knockoffs
Direct-to-consumer brands like Allbirds, Glossier and Rothy’s are battling counterfeiters and copycats. These startups now face a problem even big-budgeted luxury brands can't fix.
Why Beauty's Most Untouchable Social Media Brand Is Facing Challenges
Anastasia Beverly Hills founder Anastasia Soare talked to BoF about the brand’s future amidst growing pains in a sluggish makeup category flooded with new entrants.
Why Beauty's Most Untouchable Social Media Brand Is Facing Challenges
Anastasia Beverly Hills founder Anastasia Soare talked to BoF about the brand’s future amidst growing pains in a sluggish makeup category flooded with new entrants.
Beauty's Giant Glitter Problem
Growing consumer demand for the sparkly substance comes with steep environment cost. Could a biodegradable alternative be the answer?
Beauty's Giant Glitter Problem
Growing consumer demand for the sparkly substance comes with steep environment cost. Could a biodegradable alternative be the answer?
How I Became... A Beauty Consultant
The woman tapped by Pat McGrath and Glossier's Emily Weiss to develop their first beauty products, Alexis Page, shares advice for young talent and her unique career path in beauty.
How I Became... A Beauty Consultant
The woman tapped by Pat McGrath and Glossier's Emily Weiss to develop their first beauty products, Alexis Page, shares advice for young talent and her unique career path in beauty.
Start-Up School | Chapter 1: Define Your Business Model
A great idea is an important first step, but it’s the business model that will turn that concept into a real company.
Start-Up School | Chapter 1: Define Your Business Model
A great idea is an important first step, but it’s the business model that will turn that concept into a real company.