Glossier
Glossier Raises $80 Million Series E, Valuing Company at $1.8 Billion
The direct-to-consumer beauty brand ramped up its operations in the last month ahead of its reentry into physical retail.
Glossier Raises $80 Million Series E, Valuing Company at $1.8 Billion
The direct-to-consumer beauty brand ramped up its operations in the last month ahead of its reentry into physical retail.
Glossier Set to Return to Physical Retail, Open Stores Globally
After announcing Glossier would permanently shutter its stores last summer, founder Emily Weiss talks to BoF about plans to re-imagine the brand’s offline footprint.
Glossier Set to Return to Physical Retail, Open Stores Globally
After announcing Glossier would permanently shutter its stores last summer, founder Emily Weiss talks to BoF about plans to re-imagine the brand’s offline footprint.
How Brands Leverage Word-of-Mouth Marketing
As the cost of advertising on Instagram rises, a growing number of direct-to-consumer brands are relying on their own customers to get the word out.
How Brands Leverage Word-of-Mouth Marketing
As the cost of advertising on Instagram rises, a growing number of direct-to-consumer brands are relying on their own customers to get the word out.
Case Study | The New Four Ps of DTC Marketing
The direct-to-consumer fashion and beauty space has flourished over the last decade, but the once fool-proof marketing rubric has aged in that time. BoF outlines how to update the DTC marketing playbook so brands can break through the saturated market.
Case Study | The New Four Ps of DTC Marketing
The direct-to-consumer fashion and beauty space has flourished over the last decade, but the once fool-proof marketing rubric has aged in that time. BoF outlines how to update the DTC marketing playbook so brands can break through the saturated market.
How to Build a Successful Start-Up Board
Alongside founders and investors, independent directors can play a key role on a young company’s board, helping to shape strategy with insights and advice based on their own experiences.
How to Build a Successful Start-Up Board
Alongside founders and investors, independent directors can play a key role on a young company’s board, helping to shape strategy with insights and advice based on their own experiences.
How to Make Your Sale Stand Out
From once-a-year events to private access, retail experts and consumer psychologists share the best discounting strategies for getting customers to shop sales.
How to Make Your Sale Stand Out
From once-a-year events to private access, retail experts and consumer psychologists share the best discounting strategies for getting customers to shop sales.
Fashion’s Retail Workers Are Bearing the Brunt of the Crisis
As the industry braces for an uncertain autumn and government support winds down for the unemployed, companies should make efforts to listen to and protect their store associates.
Fashion’s Retail Workers Are Bearing the Brunt of the Crisis
As the industry braces for an uncertain autumn and government support winds down for the unemployed, companies should make efforts to listen to and protect their store associates.
What Fashion Investors Are Betting on Now
Money for fashion’s start-up scene hasn't dried up entirely, but investors say they are backing concepts that cater to shoppers who are hyper-aware of their finances, health and the planet.
What Fashion Investors Are Betting on Now
Money for fashion’s start-up scene hasn't dried up entirely, but investors say they are backing concepts that cater to shoppers who are hyper-aware of their finances, health and the planet.
Beauty Brands Get a Wake-Up Call. Will They Listen?
Many brands have expanded their foundation shade ranges and added more black models to their marketing campaigns. But the uneven response to the George Floyd protests shows the industry has a long way to go.
Beauty Brands Get a Wake-Up Call. Will They Listen?
Many brands have expanded their foundation shade ranges and added more black models to their marketing campaigns. But the uneven response to the George Floyd protests shows the industry has a long way to go.
On Racism, Fashion Must Do More Than Speak Up
After yet another senseless killing of an unarmed black man at the hands of the police in the United States, the fashion industry has a duty to its customers and society at large to use its privilege and power to drive systemic change.
On Racism, Fashion Must Do More Than Speak Up
After yet another senseless killing of an unarmed black man at the hands of the police in the United States, the fashion industry has a duty to its customers and society at large to use its privilege and power to drive systemic change.