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The Smart Glasses Gold Rush, Explained
Meta’s $3.5 billion investment in EssilorLuxottica is the clearest sign yet that some of the biggest names in tech and eyewear see smart glasses as a commercially viable category with a long-term future.
The Smart Glasses Gold Rush, Explained
Meta’s $3.5 billion investment in EssilorLuxottica is the clearest sign yet that some of the biggest names in tech and eyewear see smart glasses as a commercially viable category with a long-term future.
Can Korean Fashion Be as Big as K-Beauty, or K-Pop?
K-fashion made significant inroads in becoming a part of a global fashion conversation in 2025, with brands like Post Archive Faction and Gentle Monster grabbing attention. But scaling the category to become as big as other cultural exports remains challenging.
Can Korean Fashion Be as Big as K-Beauty, or K-Pop?
K-fashion made significant inroads in becoming a part of a global fashion conversation in 2025, with brands like Post Archive Faction and Gentle Monster grabbing attention. But scaling the category to become as big as other cultural exports remains challenging.
Why H&M Is Using Kung Fu to Boost Its Business
With its latest martial arts-inspired collaboration, the brand joins the ranks of Converse, Swarovski and Levi’s as more global players partner with Chinese designers in the hopes of boosting profits. Will it work?
Why H&M Is Using Kung Fu to Boost Its Business
With its latest martial arts-inspired collaboration, the brand joins the ranks of Converse, Swarovski and Levi’s as more global players partner with Chinese designers in the hopes of boosting profits. Will it work?
Chinese Investors Woo European Brands. It’s Complicated.
Chinese backers have snapped up distressed European fashion labels hoping to tap the country’s millions of heritage-hungry millennials. But things haven’t always gone to plan.
Chinese Investors Woo European Brands. It’s Complicated.
Chinese backers have snapped up distressed European fashion labels hoping to tap the country’s millions of heritage-hungry millennials. But things haven’t always gone to plan.
The Renegade Eyewear Brand Breaking All the Rules
Despite avoiding advertising, influencers and discount deals, British direct-to-consumer eyewear brand Cubitts has opened seven stores in five years and is in it for the long haul.
The Renegade Eyewear Brand Breaking All the Rules
Despite avoiding advertising, influencers and discount deals, British direct-to-consumer eyewear brand Cubitts has opened seven stores in five years and is in it for the long haul.
Announcing GCDS, Gentle Monster, Amiri, M.i.h Jeans and A Peace Treaty
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Announcing GCDS, Gentle Monster, Amiri, M.i.h Jeans and A Peace Treaty
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Why Private Equity Is Still Chasing Fashion
Private equity firms are steering clear of traditional fashion brands, but those with disruptive models remain prized acquisitions.
Why Private Equity Is Still Chasing Fashion
Private equity firms are steering clear of traditional fashion brands, but those with disruptive models remain prized acquisitions.
Chanel and Gucci Hike Prices as South Korea and China End Dispute
The countries have agreed to restore ties after a year-long dispute over the deployment of a US anti-missile system, which has been devastating to some Korean businesses that rely on Chinese consumers.
Chanel and Gucci Hike Prices as South Korea and China End Dispute
The countries have agreed to restore ties after a year-long dispute over the deployment of a US anti-missile system, which has been devastating to some Korean businesses that rely on Chinese consumers.
How Direct-to-Consumer Brands Are Disrupting the Global Eyewear Business
Brands like France’s Izipizi, South Korea’s Gentle Monster and America’s Warby Parker are shaking up the eyewear market with direct-to-consumer models.
How Direct-to-Consumer Brands Are Disrupting the Global Eyewear Business
Brands like France’s Izipizi, South Korea’s Gentle Monster and America’s Warby Parker are shaking up the eyewear market with direct-to-consumer models.
Catch Up On BoF's Entrepreneurship Week
For BoF's first Entrepreneurship Week, we examined the growth trajectories of five successful fashion start-ups and the business-builders behind them.
Catch Up On BoF's Entrepreneurship Week
For BoF's first Entrepreneurship Week, we examined the growth trajectories of five successful fashion start-ups and the business-builders behind them.