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Gap

Gap is an American apparel retail company. Founded in 1969 in San Francisco, Gap is owned by parent company Gap Inc., which also operates Old Navy, Banana Republic and Athleta.

Gap
Retail

New York’s Shops Cautiously Reopen After Months of Lockdown

But major retail chains with stores across the US and robust e-commerce operations aren't rushing to restart.

Retail

New York’s Shops Cautiously Reopen After Months of Lockdown

But major retail chains with stores across the US and robust e-commerce operations aren't rushing to restart.


Workplace & Talent

Power Moves | LVMH Names Frédéric Arnault CEO of Tag Heuer, Tommy Hilfiger CEO Exits

This week, the luxury group promoted another member of the Arnault family into an executive role, while PVH veteran Daniel Grieder departed after 23 years.

Workplace & Talent

Power Moves | LVMH Names Frédéric Arnault CEO of Tag Heuer, Tommy Hilfiger CEO Exits

This week, the luxury group promoted another member of the Arnault family into an executive role, while PVH veteran Daniel Grieder departed after 23 years.


Retail

How to Prepare Your Business for a Post-Pandemic World

BoF outlines the steps that retailers and labels need to take as they survive the first shockwave of the pandemic and now must grapple with prolonged economic downturn.

Retail

How to Prepare Your Business for a Post-Pandemic World

BoF outlines the steps that retailers and labels need to take as they survive the first shockwave of the pandemic and now must grapple with prolonged economic downturn.


Marketing

How Fashion Is Responding to the George Floyd Protests

This week, everyone will be talking about fashion's response to the death of George Floyd and the protests that followed, Gap Inc.'s quarterly results and key US economic data. Get your BoF Professional Cheat Sheet.

Marketing

How Fashion Is Responding to the George Floyd Protests

This week, everyone will be talking about fashion's response to the death of George Floyd and the protests that followed, Gap Inc.'s quarterly results and key US economic data. Get your BoF Professional Cheat Sheet.


Retail

Is This the End of the American Mall as We Know It?

Too many stores are chasing a customer who no longer exists. As the pandemic wipes out these retailers, the malls they occupy will also become obsolete.

Retail

Is This the End of the American Mall as We Know It?

Too many stores are chasing a customer who no longer exists. As the pandemic wipes out these retailers, the malls they occupy will also become obsolete.


Sustainability

Special Edition: Can Fashion Clean Up Its Act?

As the world grapples with an unprecedented public health and economic crisis, exposing deep-rooted social inequality as a climate emergency looms, the fashion industry must learn to respect both people and the planet. It's time for fashion to build a more responsible business model.

Sustainability

Special Edition: Can Fashion Clean Up Its Act?

As the world grapples with an unprecedented public health and economic crisis, exposing deep-rooted social inequality as a climate emergency looms, the fashion industry must learn to respect both people and the planet. It's time for fashion to build a more responsible business model.


Marketing

How to Avoid the Greenwashing Trap

As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.

Marketing

How to Avoid the Greenwashing Trap

As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.


Retail

The Great Retail Reopening Has Begun. Will Shoppers Return?

This week, everyone will be talking about the future of Victoria's Secret, the reopening of American stores and China's 520 Day. Get your BoF Professional Cheat Sheet.

Retail

The Great Retail Reopening Has Begun. Will Shoppers Return?

This week, everyone will be talking about the future of Victoria's Secret, the reopening of American stores and China's 520 Day. Get your BoF Professional Cheat Sheet.


Retail

The BoF Podcast: Millard Drexler on Why ‘Growth Is the Enemy’

The retail guru on the state of American department stores, venture capital funding and the importance of staying small.

Retail

The BoF Podcast: Millard Drexler on Why ‘Growth Is the Enemy’

The retail guru on the state of American department stores, venture capital funding and the importance of staying small.


Retail

Op-Ed | Dear Fashion, Amazon Isn't Going to Save You

Neither the e-commerce giant nor government is going to save fashion. The industry needs to save itself by embracing substantive, systemic change, argues Lawrence Lenihan.

Retail

Op-Ed | Dear Fashion, Amazon Isn't Going to Save You

Neither the e-commerce giant nor government is going to save fashion. The industry needs to save itself by embracing substantive, systemic change, argues Lawrence Lenihan.