Gap
Gap is an American apparel retail company. Founded in 1969 in San Francisco, Gap is owned by parent company Gap Inc., which also operates Old Navy, Banana Republic and Athleta.


Lessons from a Direct-to-Consumer Success Story
Dôen is in the rare position of having built a profitable business actually selling clothes. But the pandemic upended its production capabilities and ambitious goals for the year. BoF finds out what that means for the community-driven label.

Lessons from a Direct-to-Consumer Success Story
Dôen is in the rare position of having built a profitable business actually selling clothes. But the pandemic upended its production capabilities and ambitious goals for the year. BoF finds out what that means for the community-driven label.

Impatient Landlords Say No Way to Giving Ascena a Break on Rent
The bankrupt owner of the Ann Taylor and Lane Bryant asked for a deferral in July, but a group of landlords argue it isn't reasonable because most of the company’s stores are operating despite the pandemic.

Impatient Landlords Say No Way to Giving Ascena a Break on Rent
The bankrupt owner of the Ann Taylor and Lane Bryant asked for a deferral in July, but a group of landlords argue it isn't reasonable because most of the company’s stores are operating despite the pandemic.

How to Survive the Future of Retail
Covid-19 is a once-in-a-century event that will eradicate many retail species and accelerate the growth and evolution of 'apex predators' like Amazon, Alibaba, Walmart and JD.com. Only the fittest will survive.

How to Survive the Future of Retail
Covid-19 is a once-in-a-century event that will eradicate many retail species and accelerate the growth and evolution of 'apex predators' like Amazon, Alibaba, Walmart and JD.com. Only the fittest will survive.

Is Forced Uighur Labour in Your Supply Chain?
Fashion brands need to urgently clean up their supply chains as the US and Europe move to legislate against the alleged use of forced Uighur labour in China. Yet some players are still burying their heads in the sand.

Is Forced Uighur Labour in Your Supply Chain?
Fashion brands need to urgently clean up their supply chains as the US and Europe move to legislate against the alleged use of forced Uighur labour in China. Yet some players are still burying their heads in the sand.

Fashion Says It Can Police Its Supply Chain. So Why Are There So Many Scandals?
A cluster of high-profile scandals over working conditions have revealed the extent to which fashion’s efforts to improve standards in its supply chain are failing. Here’s how things need to change.

Fashion Says It Can Police Its Supply Chain. So Why Are There So Many Scandals?
A cluster of high-profile scandals over working conditions have revealed the extent to which fashion’s efforts to improve standards in its supply chain are failing. Here’s how things need to change.

What Luxury Can Do About the Tourism Crisis
The luxury business will feel the permanent effects of this unprecedented break in travel. In order to capture lost sales, the industry will need to evolve by rethinking marketing and distribution, from brick-and-mortar flagship stores to e-commerce experiences.

What Luxury Can Do About the Tourism Crisis
The luxury business will feel the permanent effects of this unprecedented break in travel. In order to capture lost sales, the industry will need to evolve by rethinking marketing and distribution, from brick-and-mortar flagship stores to e-commerce experiences.

How Big Can the Mask Market Really Get?
With a multi-billion dollar market prediction, the category may not be a fleeting trend for brands.

How Big Can the Mask Market Really Get?
With a multi-billion dollar market prediction, the category may not be a fleeting trend for brands.

COS: From ‘High Street Céline’ to Stagnation
H&M’s upmarket sister brand was once a proof point for the Swedish group’s ambitions to diversify away from its core fast-fashion business. But COS executives have struggled to keep pace with a shifting market while managing a troubled internal culture.

COS: From ‘High Street Céline’ to Stagnation
H&M’s upmarket sister brand was once a proof point for the Swedish group’s ambitions to diversify away from its core fast-fashion business. But COS executives have struggled to keep pace with a shifting market while managing a troubled internal culture.

Weakened Demand at Stores Signals More Trouble for Garment Suppliers
With retailers looking to sell old inventory and seasonless basics, new orders for factories in garment hubs like Bangladesh are down by as much as 45 percent compared to last year.

Weakened Demand at Stores Signals More Trouble for Garment Suppliers
With retailers looking to sell old inventory and seasonless basics, new orders for factories in garment hubs like Bangladesh are down by as much as 45 percent compared to last year.

Reality Check: Fashion’s Crisis Is Far From Over
This week, brands and retailers made a series of grim announcements as lingering hopes for a V-shaped recovery from the Covid-19 crisis evaporated.

Reality Check: Fashion’s Crisis Is Far From Over
This week, brands and retailers made a series of grim announcements as lingering hopes for a V-shaped recovery from the Covid-19 crisis evaporated.