Gap
Gap is an American apparel retail company. Founded in 1969 in San Francisco, Gap is owned by parent company Gap Inc., which also operates Old Navy, Banana Republic and Athleta.
How Long Can the Kardashian Empire Reign?
Their reality television series has ended, they’ve cashed out on several of their major ventures and one of their most strategic personal associations appears to be ending. One of the world’s most-watched families is on the precipice of reinvention once again.
How Long Can the Kardashian Empire Reign?
Their reality television series has ended, they’ve cashed out on several of their major ventures and one of their most strategic personal associations appears to be ending. One of the world’s most-watched families is on the precipice of reinvention once again.
The Year Ahead: Less Is More for Both Consumers and Brands
Consumers are rethinking how much they buy, while brands are realising that simply stocking more products does not drive better financial results. Winning companies must reduce complexity and inventory levels by taking a more focused and responsive approach to their assortment.
The Year Ahead: Less Is More for Both Consumers and Brands
Consumers are rethinking how much they buy, while brands are realising that simply stocking more products does not drive better financial results. Winning companies must reduce complexity and inventory levels by taking a more focused and responsive approach to their assortment.
Op-Ed | The Business of Blackfishing
For some white influencers and entertainers, appearing as Black or racially ambiguous has become a brand-building exercise. At what cost?
Op-Ed | The Business of Blackfishing
For some white influencers and entertainers, appearing as Black or racially ambiguous has become a brand-building exercise. At what cost?
How to Create More Inclusive Recruitment Processes — Download the White Paper
BoF talks to 8 global experts to learn how fashion companies can help create a more diverse and inclusive workforce by overhauling their hiring practices.
How to Create More Inclusive Recruitment Processes — Download the White Paper
BoF talks to 8 global experts to learn how fashion companies can help create a more diverse and inclusive workforce by overhauling their hiring practices.
Should Luxury Brands Raise Prices?
Growing income and wealth inequality have allowed European luxury brands to raise prices at about double the rate of other consumer goods categories. But some brands are better positioned to hike prices than others, writes Luca Solca.
Should Luxury Brands Raise Prices?
Growing income and wealth inequality have allowed European luxury brands to raise prices at about double the rate of other consumer goods categories. But some brands are better positioned to hike prices than others, writes Luca Solca.
Should Brands Play Politics?
This week, the question was more pressing than ever as a US presidential election, which has dominated the divided country’s cultural conversation this year, approached an end.
Should Brands Play Politics?
This week, the question was more pressing than ever as a US presidential election, which has dominated the divided country’s cultural conversation this year, approached an end.
Case Study | How to Build a Customer-Centric Brand
For 50 years, Urban Outfitters has managed to ride the waves of mid-priced apparel retail without succumbing to the steady decline of its competitors. The key to the success of its brand stable — which also includes Anthropologie, Free People and Nuuly — is the company’s belief that the customer should define the product mix, not the merchant.
Case Study | How to Build a Customer-Centric Brand
For 50 years, Urban Outfitters has managed to ride the waves of mid-priced apparel retail without succumbing to the steady decline of its competitors. The key to the success of its brand stable — which also includes Anthropologie, Free People and Nuuly — is the company’s belief that the customer should define the product mix, not the merchant.
This Is How Black Friday Works in a Pandemic
From earlier sales to in-store fulfilment, retailers must find creative solutions to succeed during an unprecedented holiday season.
This Is How Black Friday Works in a Pandemic
From earlier sales to in-store fulfilment, retailers must find creative solutions to succeed during an unprecedented holiday season.
Gap Looks at Closing Stores in Some European Countries
The retailer to is hoping to save cash while dealing with a sales slump brought on by the pandemic.
Gap Looks at Closing Stores in Some European Countries
The retailer to is hoping to save cash while dealing with a sales slump brought on by the pandemic.
Will Self-Regulation Solve Fashion’s Sustainability Problem?
This week, an unlikely alliance of fashion giants including Chanel, Hermès, Inditex and H&M agreed to a new set of climate commitments, but the industry is unlikely to overcome its sustainability challenge through self-policing alone.
Will Self-Regulation Solve Fashion’s Sustainability Problem?
This week, an unlikely alliance of fashion giants including Chanel, Hermès, Inditex and H&M agreed to a new set of climate commitments, but the industry is unlikely to overcome its sustainability challenge through self-policing alone.