Gap
Gap is an American apparel retail company. Founded in 1969 in San Francisco, Gap is owned by parent company Gap Inc., which also operates Old Navy, Banana Republic and Athleta.
This Week, a Check-In on Gap’s Turnaround Efforts
Gap Inc. will follow up a month of red-carpet highlights with an update on whether its efforts to reignite sales are paying off.
This Week, a Check-In on Gap’s Turnaround Efforts
Gap Inc. will follow up a month of red-carpet highlights with an update on whether its efforts to reignite sales are paying off.
Gap’s Head of Creative on the New Linen Moves Campaign and the Team Behind It
Following the launch of the latest spring campaign, Calvin Leung shares how Gap is re-centring on its purpose to reignite the brand, fostering a culture of creativity and curiosity.
Gap’s Head of Creative on the New Linen Moves Campaign and the Team Behind It
Following the launch of the latest spring campaign, Calvin Leung shares how Gap is re-centring on its purpose to reignite the brand, fostering a culture of creativity and curiosity.
Creating Cultural Moments in the Age of Algorithms
Can Gap create mass cultural relevance in a fragmented world? This week’s Grammys and Edward Enninful’s final Vogue cover may offer lessons for the brand’s new creative head Zac Posen, writes Imran Amed.
Creating Cultural Moments in the Age of Algorithms
Can Gap create mass cultural relevance in a fragmented world? This week’s Grammys and Edward Enninful’s final Vogue cover may offer lessons for the brand’s new creative head Zac Posen, writes Imran Amed.
Op-Ed | With Zac Posen, Gap Needs to Avoid Repeating a Big Mistake
Gap Inc.’s bet on bringing a touch of luxury to its affordable clothing line could be a strong one, but it must be mindful not to repeat its recent mistakes in trying to force a mainstream brand onto the runway as it did with Banana Republic.
Op-Ed | With Zac Posen, Gap Needs to Avoid Repeating a Big Mistake
Gap Inc.’s bet on bringing a touch of luxury to its affordable clothing line could be a strong one, but it must be mindful not to repeat its recent mistakes in trying to force a mainstream brand onto the runway as it did with Banana Republic.
The BoF Podcast | Richard Dickson on How to Recapture the Magic of Gap
CEO Richard Dickson, the executive responsible for Barbiemania in 2023, is now trying to give Gap the same treatment.
The BoF Podcast | Richard Dickson on How to Recapture the Magic of Gap
CEO Richard Dickson, the executive responsible for Barbiemania in 2023, is now trying to give Gap the same treatment.
BoF Celebrates VOICES 2023 With Star-Studded Gala
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.
BoF Celebrates VOICES 2023 With Star-Studded Gala
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.
Who Should Be Gucci’s New CEO?
Following this week’s announcement that longtime Gucci chief Marco Bizzarri will exit the company in September, Imran Amed shares his top picks for one of the top jobs in the global luxury industry.
Who Should Be Gucci’s New CEO?
Following this week’s announcement that longtime Gucci chief Marco Bizzarri will exit the company in September, Imran Amed shares his top picks for one of the top jobs in the global luxury industry.
At Gap Inc., Unlocking Creativity Through Internal Mobility
BoF learns about the development and upskilling opportunities that working for a portfolio company like Gap Inc. enables, hearing from creatives who have worked across more than one of its brands — Gap, Athleta, Banana Republic and Old Navy.
At Gap Inc., Unlocking Creativity Through Internal Mobility
BoF learns about the development and upskilling opportunities that working for a portfolio company like Gap Inc. enables, hearing from creatives who have worked across more than one of its brands — Gap, Athleta, Banana Republic and Old Navy.
Why Vintage Gap Is Hot and Current Gap Is Not
Driven partly by nostalgia and partly by the trend for 1990s and Y2K styles, people are snatching up products from Gap's heyday. But those same shoppers aren’t necessarily buying what Gap has in stores now.
Why Vintage Gap Is Hot and Current Gap Is Not
Driven partly by nostalgia and partly by the trend for 1990s and Y2K styles, people are snatching up products from Gap's heyday. But those same shoppers aren’t necessarily buying what Gap has in stores now.
Op-Ed | Yeezy Was Never Going to Save Gap. What Can?
It’s been nine months since Gap Inc. ousted its chief executive officer. Since then, it’s ended a once-promising partnership with Kanye West (a.k.a Ye), shaken up its executive ranks, delivered disappointing results and, so far, failed to name a successor.
Op-Ed | Yeezy Was Never Going to Save Gap. What Can?
It’s been nine months since Gap Inc. ousted its chief executive officer. Since then, it’s ended a once-promising partnership with Kanye West (a.k.a Ye), shaken up its executive ranks, delivered disappointing results and, so far, failed to name a successor.