Gap
Gap is an American apparel retail company. Founded in 1969 in San Francisco, Gap is owned by parent company Gap Inc., which also operates Old Navy, Banana Republic and Athleta.


Power Moves | 032c Names Fashion Director, Gucci’s New Structure
This week, Marc Goehring is promoted to fashion director of Berlin-based magazine 032c, while Gucci announces a new structure as its executive vice president Micaela Le Divelec exits.

Power Moves | 032c Names Fashion Director, Gucci’s New Structure
This week, Marc Goehring is promoted to fashion director of Berlin-based magazine 032c, while Gucci announces a new structure as its executive vice president Micaela Le Divelec exits.

Gap Sinks After CEO of Ailing Flagship Brand Leaves
Jeff Kirwan, president and chief executive officer of the Gap brand, will leave the company and a search is underway for a replacement.

Gap Sinks After CEO of Ailing Flagship Brand Leaves
Jeff Kirwan, president and chief executive officer of the Gap brand, will leave the company and a search is underway for a replacement.

Op-Ed | Logomania? Blame the Hipsters
80s nostalgia? Check. Instagram-friendly? Check. But more than anything, luxury brands have turned to logos to justify their prices in a world where consumers crave banal clothing, argues Liroy Choufan.

Op-Ed | Logomania? Blame the Hipsters
80s nostalgia? Check. Instagram-friendly? Check. But more than anything, luxury brands have turned to logos to justify their prices in a world where consumers crave banal clothing, argues Liroy Choufan.

Ralph Lauren is Traveling Back in Time to Bring Back Preppy Chic
Management has pinned its hopes on classic styles infused with technical functionality to help revitalize the brand.

Ralph Lauren is Traveling Back in Time to Bring Back Preppy Chic
Management has pinned its hopes on classic styles infused with technical functionality to help revitalize the brand.

Chinese Investors Pile Into Global Fashion Businesses
In this month’s China Edit, BoF explores the flurry of activity from Chinese firms investing in the fashion sector.

Chinese Investors Pile Into Global Fashion Businesses
In this month’s China Edit, BoF explores the flurry of activity from Chinese firms investing in the fashion sector.

5 Technologies Transforming Retail in 2018
From artificial intelligence to blockchain, five important innovations can help fashion businesses make their processes more efficient, enhance user experience and offer an improved overall customer value proposition.

5 Technologies Transforming Retail in 2018
From artificial intelligence to blockchain, five important innovations can help fashion businesses make their processes more efficient, enhance user experience and offer an improved overall customer value proposition.

East Coast's Largest Mall Is Trying Something Other Than Stores
With the rise of e-commerce imposing a rapid reckoning on retailers and their landlords, mall owners are turning to everything from restaurants and bowling alleys to apartment buildings and hotels to internet-proof their properties.

East Coast's Largest Mall Is Trying Something Other Than Stores
With the rise of e-commerce imposing a rapid reckoning on retailers and their landlords, mall owners are turning to everything from restaurants and bowling alleys to apartment buildings and hotels to internet-proof their properties.

The Retail Apocalypse Is Fuelled by No-Name Clothes
Private-label attire in aggregate is now a bigger seller in the US than any single apparel brand.

The Retail Apocalypse Is Fuelled by No-Name Clothes
Private-label attire in aggregate is now a bigger seller in the US than any single apparel brand.

BoF Exclusive | GQ Creative Director Jim Moore to Step Down, Will Welch to Succeed
The longstanding editor will transition to the role of creative director-at-large following a series of departures from the Condé Nast men’s title.

BoF Exclusive | GQ Creative Director Jim Moore to Step Down, Will Welch to Succeed
The longstanding editor will transition to the role of creative director-at-large following a series of departures from the Condé Nast men’s title.

Nike and Zara Clothing Suppliers Are Building Their Own Brands
There's a good chance your clothes are made by a company you've never heard of.

Nike and Zara Clothing Suppliers Are Building Their Own Brands
There's a good chance your clothes are made by a company you've never heard of.