Gap
Gap is an American apparel retail company. Founded in 1969 in San Francisco, Gap is owned by parent company Gap Inc., which also operates Old Navy, Banana Republic and Athleta.


The Original Internet Beauty Brand Is Under Attack
Paula’s Choice found success on the internet, but customers are accusing the skincare brand of abandoning its core values as buzzy rivals grow their positions. Has the charm worn off?

The Original Internet Beauty Brand Is Under Attack
Paula’s Choice found success on the internet, but customers are accusing the skincare brand of abandoning its core values as buzzy rivals grow their positions. Has the charm worn off?

The Challenging, Emotional Remaking of J.Crew
Over the past 15 months, chief executive Jim Brett has lowered prices, added labels, expanded sizes and tried to move beyond the polarising legacy of the brand’s recent past. Will his master plan work?

The Challenging, Emotional Remaking of J.Crew
Over the past 15 months, chief executive Jim Brett has lowered prices, added labels, expanded sizes and tried to move beyond the polarising legacy of the brand’s recent past. Will his master plan work?

Op-Ed | What Do You Know, Retailers Are Figuring It Out
This quarter showed that brick-and-mortar shopping can still be a vibrant business, and that old retail dogs can learn new tricks.

Op-Ed | What Do You Know, Retailers Are Figuring It Out
This quarter showed that brick-and-mortar shopping can still be a vibrant business, and that old retail dogs can learn new tricks.

Nike, Adidas and Uniqlo Face Off at the US Open
This week, everyone will be talking about what Serena Williams and Roger Federer are wearing on and off the court at the US Open, the health of shopping malls and the stores inside them. Read our BoF Professional Cheat Sheet.

Nike, Adidas and Uniqlo Face Off at the US Open
This week, everyone will be talking about what Serena Williams and Roger Federer are wearing on and off the court at the US Open, the health of shopping malls and the stores inside them. Read our BoF Professional Cheat Sheet.

Gap Shares Tumble as Flagship Brand Shows No Sign of Recovery
The Gap brand posted its worst same store sales miss in three quarters.

Gap Shares Tumble as Flagship Brand Shows No Sign of Recovery
The Gap brand posted its worst same store sales miss in three quarters.

Old Navy Can’t Save Gap This Time as Weakness Sparks Stock Drop
Gap stores posted same-store sales that fell 5 percent last quarter.

Old Navy Can’t Save Gap This Time as Weakness Sparks Stock Drop
Gap stores posted same-store sales that fell 5 percent last quarter.

Luxury Shudders as China's Tech Sector Stumbles
This week, everyone will be talking about China's troubled tech sector, indie beauty brands and retail earnings. Read our BoF Professional Cheat Sheet.

Luxury Shudders as China's Tech Sector Stumbles
This week, everyone will be talking about China's troubled tech sector, indie beauty brands and retail earnings. Read our BoF Professional Cheat Sheet.

Op-Ed | What Fashion Must Learn from Apple’s $1 Trillion Milestone
Fashion’s future is a long going out of business sale, unless it turns itself upside down, argues John Thorbeck.

Op-Ed | What Fashion Must Learn from Apple’s $1 Trillion Milestone
Fashion’s future is a long going out of business sale, unless it turns itself upside down, argues John Thorbeck.

Nike and VF Corp. Succumb to Activewear Everywhere
This week, everyone will be talking about Nike's embrace of athleisure, the "Crazy Rich Asians" premiere, department stores' financial results and back-to-school sales. Read our BoF Professional Cheat Sheet.

Nike and VF Corp. Succumb to Activewear Everywhere
This week, everyone will be talking about Nike's embrace of athleisure, the "Crazy Rich Asians" premiere, department stores' financial results and back-to-school sales. Read our BoF Professional Cheat Sheet.

Teen Retailers Bet on '90s Fashion for Back-To-School Season
With back-to-school spending expected to rise this year, retailers like Urban Outfitters are hoping '90s wares will lure in teens and young millennials — and boost sales.

Teen Retailers Bet on '90s Fashion for Back-To-School Season
With back-to-school spending expected to rise this year, retailers like Urban Outfitters are hoping '90s wares will lure in teens and young millennials — and boost sales.