Gap
Gap is an American apparel retail company. Founded in 1969 in San Francisco, Gap is owned by parent company Gap Inc., which also operates Old Navy, Banana Republic and Athleta.
Inside Gap’s Last-Ditch, Tariff-Addled Turnaround Push
The iconic ’90s retailer was on the precipice of death for years. Richard Dickson finally had momentum for a comeback — then came Trump.
Inside Gap’s Last-Ditch, Tariff-Addled Turnaround Push
The iconic ’90s retailer was on the precipice of death for years. Richard Dickson finally had momentum for a comeback — then came Trump.
Why Gap Is Going Premium
With the new GapStudio line, creative director Zac Posen is introducing an edgier, fashion-forward perspective and a platform for monetising his designs on the red carpet, such as Gap’s latest custom outfit for Timothée Chalamet.
Why Gap Is Going Premium
With the new GapStudio line, creative director Zac Posen is introducing an edgier, fashion-forward perspective and a platform for monetising his designs on the red carpet, such as Gap’s latest custom outfit for Timothée Chalamet.
Fire-Stricken LA Is Swamped With Clothing Donations — Not All of Them Wanted
Donation centres around Los Angeles have been overwhelmed by mountains of old clothes, a stark reminder of the excesses of production and consumption that have helped drive the climate crisis and the weather extremes that come with it.
Fire-Stricken LA Is Swamped With Clothing Donations — Not All of Them Wanted
Donation centres around Los Angeles have been overwhelmed by mountains of old clothes, a stark reminder of the excesses of production and consumption that have helped drive the climate crisis and the weather extremes that come with it.
How Gap Inc. Champions San Francisco’s Creative Community
With initiatives designed to uplift local artisans and empower employees’ creative pursuits, Gap Inc. is fostering ties to the creative community in the West Coast city and celebrating its artistic legacy while nurturing employee creativity and entrepreneurship at large.
How Gap Inc. Champions San Francisco’s Creative Community
With initiatives designed to uplift local artisans and empower employees’ creative pursuits, Gap Inc. is fostering ties to the creative community in the West Coast city and celebrating its artistic legacy while nurturing employee creativity and entrepreneurship at large.
How Zac Posen is Reenergising Gap Inc. | The BoF Podcast
BoF founder and editor in chief Imran Amed sits down with the newly-appointed creative director of Gap Inc. to explore how the latest chapter in his creative journey is changing the way he thinks about success and professional fulfilment.
How Zac Posen is Reenergising Gap Inc. | The BoF Podcast
BoF founder and editor in chief Imran Amed sits down with the newly-appointed creative director of Gap Inc. to explore how the latest chapter in his creative journey is changing the way he thinks about success and professional fulfilment.
This Week: The Holiday Shopping Season Begins
Consumers are getting choosier about where they spend. Retailers will need to work extra hard to ensure it’s in their stores, and not competitors’.
This Week: The Holiday Shopping Season Begins
Consumers are getting choosier about where they spend. Retailers will need to work extra hard to ensure it’s in their stores, and not competitors’.
First Came the $100 Wide-Leg Jeans. Then the $700 Shopping Spree
The rise of wide-leg jeans is sparking a transformative shift in fashion, prompting brands like Gap, Madewell, and Lululemon to expand their offerings as consumers purchase complementary items, driving increased sales and reshaping wardrobe choices among teens and young women.
First Came the $100 Wide-Leg Jeans. Then the $700 Shopping Spree
The rise of wide-leg jeans is sparking a transformative shift in fashion, prompting brands like Gap, Madewell, and Lululemon to expand their offerings as consumers purchase complementary items, driving increased sales and reshaping wardrobe choices among teens and young women.
Case Study | How to Create the Perfect E-Commerce Site
The best websites balance the jobs of inspiring customers via lush graphics and compelling storytelling, and maximising sales with a design that’s convenient, intuitive and easy to navigate. This case study explores how to achieve both goals and create the ideal online shopping experience.
Case Study | How to Create the Perfect E-Commerce Site
The best websites balance the jobs of inspiring customers via lush graphics and compelling storytelling, and maximising sales with a design that’s convenient, intuitive and easy to navigate. This case study explores how to achieve both goals and create the ideal online shopping experience.
Do Mass Brands Need Creative Directors?
This week, Uniqlo appointed Clare Waight Keller the creative director of its main line, while Stefano Pilati signed on for a collection with Inditex flagship Zara and Zac Posen staged a New York Fashion Week bash with Old Navy. The jury is still out on whether hiring designers from high-fashion will drive retail results.
Do Mass Brands Need Creative Directors?
This week, Uniqlo appointed Clare Waight Keller the creative director of its main line, while Stefano Pilati signed on for a collection with Inditex flagship Zara and Zac Posen staged a New York Fashion Week bash with Old Navy. The jury is still out on whether hiring designers from high-fashion will drive retail results.
Mass Retail’s New Favourite Collaborators: Buzzy Men’s Brands
Mass-market retailers and emerging designers connected to streetwear and subcultures around it are teaming up to reach the next generation of menswear consumers.
Mass Retail’s New Favourite Collaborators: Buzzy Men’s Brands
Mass-market retailers and emerging designers connected to streetwear and subcultures around it are teaming up to reach the next generation of menswear consumers.