Gap
Gap is an American apparel retail company. Founded in 1969 in San Francisco, Gap is owned by parent company Gap Inc., which also operates Old Navy, Banana Republic and Athleta.


India’s Fashion Business Billionaires Offer Clues to Cracking the Market
At least 20 percent of India’s billionaires can thank the fashion business for part of their fortunes. Global brands have lots to learn.

India’s Fashion Business Billionaires Offer Clues to Cracking the Market
At least 20 percent of India’s billionaires can thank the fashion business for part of their fortunes. Global brands have lots to learn.

The PR Agency Behind Warby Parker, Everlane and Glossier Goes International
New York-based Derris has acquired London agency Sample as its clients seek growth outside the US market.

The PR Agency Behind Warby Parker, Everlane and Glossier Goes International
New York-based Derris has acquired London agency Sample as its clients seek growth outside the US market.

The BoF Podcast: Bethann Hardison, Kerby Jean-Raymond, LaQuan Smith and Patrick Robinson: ‘We’ve Had Diversity, but Then It Disappeared’
The creatives spoke about the barriers that black designers face and how a new generation is finding success outside the fashion system.

The BoF Podcast: Bethann Hardison, Kerby Jean-Raymond, LaQuan Smith and Patrick Robinson: ‘We’ve Had Diversity, but Then It Disappeared’
The creatives spoke about the barriers that black designers face and how a new generation is finding success outside the fashion system.

How I Became… Chief Brand and Content Officer at MatchesFashion
Having entered the industry following a 'happy accident' while working on the shop floor of Gap, Jess Christie is now the chief brand officer of a retailer reportedly valued at over $1 billion, following its acquisition by Apax in 2017. Here’s how she did it.

How I Became… Chief Brand and Content Officer at MatchesFashion
Having entered the industry following a 'happy accident' while working on the shop floor of Gap, Jess Christie is now the chief brand officer of a retailer reportedly valued at over $1 billion, following its acquisition by Apax in 2017. Here’s how she did it.

Why Fast Fashion Has Been Slow to Tap the Beauty Boom
Zara, H&M, Asos and other fast-fashion retailers now sell lipstick and eyeshadow alongside dresses and blazers. But they’re finding “fast and cheap” is a tougher sell in the beauty market.

Why Fast Fashion Has Been Slow to Tap the Beauty Boom
Zara, H&M, Asos and other fast-fashion retailers now sell lipstick and eyeshadow alongside dresses and blazers. But they’re finding “fast and cheap” is a tougher sell in the beauty market.

The Year Ahead: Trade Reshaped by Uncertainty
The apparel trade could be reshaped by new barriers, trade tensions and uncertainty. However, there may also be new opportunities from growing South-South trade and the renegotiation of trade agreements.

The Year Ahead: Trade Reshaped by Uncertainty
The apparel trade could be reshaped by new barriers, trade tensions and uncertainty. However, there may also be new opportunities from growing South-South trade and the renegotiation of trade agreements.

Online Clothing Retailers Hunt for Better Fit to Cut Costly Returns
Almost a third of shoes and clothes from brands like Adidas and Zalando are bigger or smaller than the size on the label indicates, according to fitting models.

Online Clothing Retailers Hunt for Better Fit to Cut Costly Returns
Almost a third of shoes and clothes from brands like Adidas and Zalando are bigger or smaller than the size on the label indicates, according to fitting models.

European Retail Storm Casts a Shadow Over US Holiday Shopping
Even previously high-flying, online-only retailers are vulnerable to deteriorating consumer sentiment, shows a profit warning from Asos.

European Retail Storm Casts a Shadow Over US Holiday Shopping
Even previously high-flying, online-only retailers are vulnerable to deteriorating consumer sentiment, shows a profit warning from Asos.

No Christmas Cheer for Fashion Firms in Never-Ending Sales
Most retailers have responded by expanding their traditional summer and new year sales to year-round promotions, even in the crucial Christmas period when they have previously counted on shifting stock at full price.

No Christmas Cheer for Fashion Firms in Never-Ending Sales
Most retailers have responded by expanding their traditional summer and new year sales to year-round promotions, even in the crucial Christmas period when they have previously counted on shifting stock at full price.

Can Transparency Solve the Consumer Trust Deficit?
Unless fashion brands adopt best practices from outside the industry and improve supply chain transparency from within, consumers may begin to wonder what they have to hide.

Can Transparency Solve the Consumer Trust Deficit?
Unless fashion brands adopt best practices from outside the industry and improve supply chain transparency from within, consumers may begin to wonder what they have to hide.