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Gap

Gap is an American apparel retail company. Founded in 1969 in San Francisco, Gap is owned by parent company Gap Inc., which also operates Old Navy, Banana Republic and Athleta.

Gap
Luxury

India’s Fashion Business Billionaires Offer Clues to Cracking the Market

At least 20 percent of India’s billionaires can thank the fashion business for part of their fortunes. Global brands have lots to learn.

Luxury

India’s Fashion Business Billionaires Offer Clues to Cracking the Market

At least 20 percent of India’s billionaires can thank the fashion business for part of their fortunes. Global brands have lots to learn.


Marketing

The PR Agency Behind Warby Parker, Everlane and Glossier Goes International

New York-based Derris has acquired London agency Sample as its clients seek growth outside the US market.

Marketing

The PR Agency Behind Warby Parker, Everlane and Glossier Goes International

New York-based Derris has acquired London agency Sample as its clients seek growth outside the US market.


News & Analysis

The BoF Podcast: Bethann Hardison, Kerby Jean-Raymond, LaQuan Smith and Patrick Robinson: ‘We’ve Had Diversity, but Then It Disappeared’

The creatives spoke about the barriers that black designers face and how a new generation is finding success outside the fashion system.

News & Analysis

The BoF Podcast: Bethann Hardison, Kerby Jean-Raymond, LaQuan Smith and Patrick Robinson: ‘We’ve Had Diversity, but Then It Disappeared’

The creatives spoke about the barriers that black designers face and how a new generation is finding success outside the fashion system.


Workplace & Talent

How I Became… Chief Brand and Content Officer at MatchesFashion

Having entered the industry following a 'happy accident' while working on the shop floor of Gap, Jess Christie is now the chief brand officer of a retailer reportedly valued at over $1 billion, following its acquisition by Apax in 2017. Here’s how she did it.

Workplace & Talent

How I Became… Chief Brand and Content Officer at MatchesFashion

Having entered the industry following a 'happy accident' while working on the shop floor of Gap, Jess Christie is now the chief brand officer of a retailer reportedly valued at over $1 billion, following its acquisition by Apax in 2017. Here’s how she did it.


Beauty

Why Fast Fashion Has Been Slow to Tap the Beauty Boom

Zara, H&M, Asos and other fast-fashion retailers now sell lipstick and eyeshadow alongside dresses and blazers. But they’re finding “fast and cheap” is a tougher sell in the beauty market.

Beauty

Why Fast Fashion Has Been Slow to Tap the Beauty Boom

Zara, H&M, Asos and other fast-fashion retailers now sell lipstick and eyeshadow alongside dresses and blazers. But they’re finding “fast and cheap” is a tougher sell in the beauty market.


Financial Markets

The Year Ahead: Trade Reshaped by Uncertainty

The apparel trade could be reshaped by new barriers, trade tensions and uncertainty. However, there may also be new opportunities from growing South-South trade and the renegotiation of trade agreements.

Financial Markets

The Year Ahead: Trade Reshaped by Uncertainty

The apparel trade could be reshaped by new barriers, trade tensions and uncertainty. However, there may also be new opportunities from growing South-South trade and the renegotiation of trade agreements.


Retail

Online Clothing Retailers Hunt for Better Fit to Cut Costly Returns

Almost a third of shoes and clothes from brands like Adidas and Zalando are bigger or smaller than the size on the label indicates, according to fitting models.

Retail

Online Clothing Retailers Hunt for Better Fit to Cut Costly Returns

Almost a third of shoes and clothes from brands like Adidas and Zalando are bigger or smaller than the size on the label indicates, according to fitting models.


Retail

European Retail Storm Casts a Shadow Over US Holiday Shopping

Even previously high-flying, online-only retailers are vulnerable to deteriorating consumer sentiment, shows a profit warning from Asos.

Retail

European Retail Storm Casts a Shadow Over US Holiday Shopping

Even previously high-flying, online-only retailers are vulnerable to deteriorating consumer sentiment, shows a profit warning from Asos.


Retail

No Christmas Cheer for Fashion Firms in Never-Ending Sales

Most retailers have responded by expanding their traditional summer and new year sales to year-round promotions, even in the crucial Christmas period when they have previously counted on shifting stock at full price.

Retail

No Christmas Cheer for Fashion Firms in Never-Ending Sales

Most retailers have responded by expanding their traditional summer and new year sales to year-round promotions, even in the crucial Christmas period when they have previously counted on shifting stock at full price.


Sustainability

Can Transparency Solve the Consumer Trust Deficit?

Unless fashion brands adopt best practices from outside the industry and improve supply chain transparency from within, consumers may begin to wonder what they have to hide.

Sustainability

Can Transparency Solve the Consumer Trust Deficit?

Unless fashion brands adopt best practices from outside the industry and improve supply chain transparency from within, consumers may begin to wonder what they have to hide.