Gap
Gap is an American apparel retail company. Founded in 1969 in San Francisco, Gap is owned by parent company Gap Inc., which also operates Old Navy, Banana Republic and Athleta.


The Week Ahead: Who Will Survive the Retail Apocalypse?
This week, everyone will be talking about the accelerating pace of store closures, opening day for the Shops at Hudson Yards and Brexit's surprising upside for some retailers. Read our BoF Professional Cheat Sheet.

The Week Ahead: Who Will Survive the Retail Apocalypse?
This week, everyone will be talking about the accelerating pace of store closures, opening day for the Shops at Hudson Yards and Brexit's surprising upside for some retailers. Read our BoF Professional Cheat Sheet.

Why Hudson Yards Is High Stakes for Fashion
With 1 million square feet of stores and restaurants, the New York mega-project will be one of the biggest showcases of modern brick-and-mortar retail in the world.

Why Hudson Yards Is High Stakes for Fashion
With 1 million square feet of stores and restaurants, the New York mega-project will be one of the biggest showcases of modern brick-and-mortar retail in the world.

How to Get Your Customers to Pay Full Price
Discounting is rampant at retail, but these tactics can help you keep margins healthy.

How to Get Your Customers to Pay Full Price
Discounting is rampant at retail, but these tactics can help you keep margins healthy.

Jeans Brand Diesel USA Files for Bankruptcy
The brand whose five-pocket pants dominated pop culture in the 1990s and early 2000s, filed for bankruptcy blaming plummeting sales, a botched turnaround, pricey leases and unwavering landlords.

Jeans Brand Diesel USA Files for Bankruptcy
The brand whose five-pocket pants dominated pop culture in the 1990s and early 2000s, filed for bankruptcy blaming plummeting sales, a botched turnaround, pricey leases and unwavering landlords.

The Gap Isn't the Future. Its Lululemon Challenger Is.
Gap has posted just one quarterly sales gain in five years. That’s in stark contrast to Athleta, a women's workout-wear emporium acquired in 2008 that's been consistently called a “growth engine.”

The Gap Isn't the Future. Its Lululemon Challenger Is.
Gap has posted just one quarterly sales gain in five years. That’s in stark contrast to Athleta, a women's workout-wear emporium acquired in 2008 that's been consistently called a “growth engine.”

Gap Shares Surge as Wall Street Praises Split With Old Navy
Gains in the stock set it up for its best day in more than 10 years and added about $2 billion to the company's market capitalisation.

Gap Shares Surge as Wall Street Praises Split With Old Navy
Gains in the stock set it up for its best day in more than 10 years and added about $2 billion to the company's market capitalisation.

Gap and Old Navy Are Breaking Up
Gap Inc will spin out Old Navy, the company said Thursday, in an effort to bolster both the growing Old Navy and fading Gap brands.

Gap and Old Navy Are Breaking Up
Gap Inc will spin out Old Navy, the company said Thursday, in an effort to bolster both the growing Old Navy and fading Gap brands.

Remembering Lagerfeld and Lanvin's Next Chapter at Paris Fashion Week
This week, everyone will be talking about Paris Fashion Week, the Oscars and the future of red carpet dressing and a wave of earnings reports from troubled retailers. Read our BoF Professional Cheat Sheet.

Remembering Lagerfeld and Lanvin's Next Chapter at Paris Fashion Week
This week, everyone will be talking about Paris Fashion Week, the Oscars and the future of red carpet dressing and a wave of earnings reports from troubled retailers. Read our BoF Professional Cheat Sheet.

Derek Blasberg’s Tips For Getting Ahead in Fashion
The Missouri-native turned fashion insider and YouTube’s new head of fashion & beauty partnerships shares the secrets to his success.

Derek Blasberg’s Tips For Getting Ahead in Fashion
The Missouri-native turned fashion insider and YouTube’s new head of fashion & beauty partnerships shares the secrets to his success.

Inside the Levi’s IPO
The company plans to go public amid a resurgence in denim sales and as the 166-year-old brand is finding success among younger customers with fashion collaborations and high-tech customisation options.

Inside the Levi’s IPO
The company plans to go public amid a resurgence in denim sales and as the 166-year-old brand is finding success among younger customers with fashion collaborations and high-tech customisation options.