Gap
Gap is an American apparel retail company. Founded in 1969 in San Francisco, Gap is owned by parent company Gap Inc., which also operates Old Navy, Banana Republic and Athleta.


Banana Republic Looks to Skin Tone and Size Inclusivity for Turnaround
The preppy clothing chain, which has posted three straight quarters of declining same-store sales, is under increasing pressure to reinvent itself as Gap prepares to split from Old Navy.

Banana Republic Looks to Skin Tone and Size Inclusivity for Turnaround
The preppy clothing chain, which has posted three straight quarters of declining same-store sales, is under increasing pressure to reinvent itself as Gap prepares to split from Old Navy.

Reigniting Gap as a Global Cultural Brand
BoF meets Chief Marketing Officer Alegra O’Hare to hear how Gap’s heritage of inclusivity and authenticity are the driving forces behind both its company culture and her new vision for the brand.

Reigniting Gap as a Global Cultural Brand
BoF meets Chief Marketing Officer Alegra O’Hare to hear how Gap’s heritage of inclusivity and authenticity are the driving forces behind both its company culture and her new vision for the brand.

Every Designer Dreams of Building a Direct-to-Consumer Brand. Todd Snyder Actually Did It.
Countless labels see e-commerce as an alternative to faltering department stores. Here’s how the ex-J.Crew designer built a fashion brand for the digital age.

Every Designer Dreams of Building a Direct-to-Consumer Brand. Todd Snyder Actually Did It.
Countless labels see e-commerce as an alternative to faltering department stores. Here’s how the ex-J.Crew designer built a fashion brand for the digital age.

Why Start-Ups Keep Trying to Invent the Closet From Clueless
EditorialistYX, the latest product that promises a digital closet, is betting that personalisation is the future of e-commerce.

Why Start-Ups Keep Trying to Invent the Closet From Clueless
EditorialistYX, the latest product that promises a digital closet, is betting that personalisation is the future of e-commerce.

Worried About Tariffs and a Recession? It's Not Time to Panic. Yet.
Investors are worried about a toxic mix of problems, from upcoming tariffs on Chinese imports to a potential recession. Analysts see these fears as premature — especially if retailers take the right steps to protect themselves.

Worried About Tariffs and a Recession? It's Not Time to Panic. Yet.
Investors are worried about a toxic mix of problems, from upcoming tariffs on Chinese imports to a potential recession. Analysts see these fears as premature — especially if retailers take the right steps to protect themselves.

Retailers Look to Put a Bad Week Behind Them
This week, everyone will be talking about financial results from Gap Inc., Nordstrom and other major retailers, the latest twists at L Brands and the booming clothing rental market. Read our BoF Professional Cheat Sheet

Retailers Look to Put a Bad Week Behind Them
This week, everyone will be talking about financial results from Gap Inc., Nordstrom and other major retailers, the latest twists at L Brands and the booming clothing rental market. Read our BoF Professional Cheat Sheet

Bath & Body Works' Enduring Formula for Success
The success of Bath & Body Works often gets overlooked amidst all the dramatic headlines about Victoria’s Secret and parent company, L Brands. But the mall chain is thriving in an environment in which it has little competition.

Bath & Body Works' Enduring Formula for Success
The success of Bath & Body Works often gets overlooked amidst all the dramatic headlines about Victoria’s Secret and parent company, L Brands. But the mall chain is thriving in an environment in which it has little competition.

Live Stream Apps Are Changing the Way People Shop
Live streaming is big business in China, where consumers spend billions on products pitched from influencers' bedrooms. Now the format — described by one investor as “QVC meets Oprah” — is taking off in America.

Live Stream Apps Are Changing the Way People Shop
Live streaming is big business in China, where consumers spend billions on products pitched from influencers' bedrooms. Now the format — described by one investor as “QVC meets Oprah” — is taking off in America.

The BoF Podcast: Inside H&M’s $4 Billion Inventory Challenge
Listen to BoF’s Lauren Sherman and Sarah Kent in conversation with John Thorbeck, chairman of Chainge Capital, as they discuss the challenges of inventory facing H&M, its competitors and the wider fashion industry.

The BoF Podcast: Inside H&M’s $4 Billion Inventory Challenge
Listen to BoF’s Lauren Sherman and Sarah Kent in conversation with John Thorbeck, chairman of Chainge Capital, as they discuss the challenges of inventory facing H&M, its competitors and the wider fashion industry.

Could Uniqlo's Digital Transformation Help Solve Retail's Inventory Problem?
This week everyone will be talking about Uniqlo's digital ambitions, Dapper Dan's memoir and Fenty Beauty's plans for China. Read our BoF Professional Cheat Sheet.

Could Uniqlo's Digital Transformation Help Solve Retail's Inventory Problem?
This week everyone will be talking about Uniqlo's digital ambitions, Dapper Dan's memoir and Fenty Beauty's plans for China. Read our BoF Professional Cheat Sheet.