Gap
Gap is an American apparel retail company. Founded in 1969 in San Francisco, Gap is owned by parent company Gap Inc., which also operates Old Navy, Banana Republic and Athleta.


Why Brands Need a New Approach to Gifting
Public relations firms and fashion brands are rethinking their gifting strategies amid a backlash over excessive spending and wasteful packaging.

Why Brands Need a New Approach to Gifting
Public relations firms and fashion brands are rethinking their gifting strategies amid a backlash over excessive spending and wasteful packaging.

What's the Point of Outlet Malls in 2020?
Destination discount shopping must evolve with the changing retail landscape in order to survive.

What's the Point of Outlet Malls in 2020?
Destination discount shopping must evolve with the changing retail landscape in order to survive.

Battling the Retail Apocalypse: What Worked and What Didn't
The last decade was the most transformative for retail since the rise of big-box stores in the 1980s. To drive traffic and better engage consumers, companies have tried out a number of different tactics. What were gimmicks and what stuck?

Battling the Retail Apocalypse: What Worked and What Didn't
The last decade was the most transformative for retail since the rise of big-box stores in the 1980s. To drive traffic and better engage consumers, companies have tried out a number of different tactics. What were gimmicks and what stuck?

Chinese Megabrands Join LVMH, Kering and Inditex in Elite Ranking
Two of three new entrants to an exclusive club of 20 high performing fashion companies are Chinese, according to the 2020 edition of The State of Fashion report released today by BoF and McKinsey. How did Anta and HLA do it?

Chinese Megabrands Join LVMH, Kering and Inditex in Elite Ranking
Two of three new entrants to an exclusive club of 20 high performing fashion companies are Chinese, according to the 2020 edition of The State of Fashion report released today by BoF and McKinsey. How did Anta and HLA do it?

Hong Kong Troubles Shine Light on Long-Neglected Shopper
Despite months of market volatility and political unrest in Asia’s formerly unrivalled shopping capital, luxury retailers like K11, Gucci and Tiffany are pushing ahead with new projects. Why?

Hong Kong Troubles Shine Light on Long-Neglected Shopper
Despite months of market volatility and political unrest in Asia’s formerly unrivalled shopping capital, luxury retailers like K11, Gucci and Tiffany are pushing ahead with new projects. Why?

Gap Inc. Chief Executive Art Peck Exits
Robert J. Fisher, Gap Inc.'s non-executive chairman of the board, will replace Peck as interim CEO and president.

Gap Inc. Chief Executive Art Peck Exits
Robert J. Fisher, Gap Inc.'s non-executive chairman of the board, will replace Peck as interim CEO and president.

How an Uncool Menswear Brand Struck It Big
Untuckit, the boastfully unfashionable but wildly popular American menswear company, is one of the biggest brands to emerge from the fashion start-up scene in recent years.

How an Uncool Menswear Brand Struck It Big
Untuckit, the boastfully unfashionable but wildly popular American menswear company, is one of the biggest brands to emerge from the fashion start-up scene in recent years.

The New Rules of Merchandising
The internet has disrupted the way brands and retailers turn designs into the sort of products that fly off shelves, elevating the role of the merchandiser. Companies that encourage collaboration and intuition informed by data can stay a step ahead.

The New Rules of Merchandising
The internet has disrupted the way brands and retailers turn designs into the sort of products that fly off shelves, elevating the role of the merchandiser. Companies that encourage collaboration and intuition informed by data can stay a step ahead.

Forever 21 Needs Older Shoppers to Come Back From Bankruptcy
The retailer filed for bankruptcy protection on Sunday, and its turnaround plan relies on luring in shoppers who are actually willing to buy clothes at full price.

Forever 21 Needs Older Shoppers to Come Back From Bankruptcy
The retailer filed for bankruptcy protection on Sunday, and its turnaround plan relies on luring in shoppers who are actually willing to buy clothes at full price.

The VIP Buyers Shaping China's Retail Landscape
China’s lucrative market has seen European showrooms roll out the red carpet for a new generation of its buyers, but the relationship hasn’t always been smooth.

The VIP Buyers Shaping China's Retail Landscape
China’s lucrative market has seen European showrooms roll out the red carpet for a new generation of its buyers, but the relationship hasn’t always been smooth.