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Gap

Gap is an American apparel retail company. Founded in 1969 in San Francisco, Gap is owned by parent company Gap Inc., which also operates Old Navy, Banana Republic and Athleta.

Gap
Workplace & Talent

Old Navy Boss Named CEO of Gap Inc.

The move comes nearly four months after the surprise exit of longtime Chief Executive Art Peck.

Workplace & Talent

Old Navy Boss Named CEO of Gap Inc.

The move comes nearly four months after the surprise exit of longtime Chief Executive Art Peck.


Retail

5 Ways to Boost Customer Loyalty

In an era when 'customer lifetime value' is one of the most important measurements of retail success, these tactics will help build loyalty.

Retail

5 Ways to Boost Customer Loyalty

In an era when 'customer lifetime value' is one of the most important measurements of retail success, these tactics will help build loyalty.


Luxury

What Makes a Collaboration Successful in 2020?

Celebrity-designed capsule collections and hyped sneaker drops are nothing new, so here’s what brands must do to keep their alliances feeling fresh.

Luxury

What Makes a Collaboration Successful in 2020?

Celebrity-designed capsule collections and hyped sneaker drops are nothing new, so here’s what brands must do to keep their alliances feeling fresh.


China

Why Disney Merch Is Suddenly Big in China

Gucci, Adidas and Uniqlo are all playing it safe this Chinese New Year. Will their cutesy collaborations pay off during one of the biggest moments in the global shopping calendar?

China

Why Disney Merch Is Suddenly Big in China

Gucci, Adidas and Uniqlo are all playing it safe this Chinese New Year. Will their cutesy collaborations pay off during one of the biggest moments in the global shopping calendar?


Retail

How Amazon Could Upend the Luxury Fashion Sector

The e-commerce giant enters a crowded field of digital luxury players. But to brands, it offers two invaluable assets: an unparalleled logistics capability and 100 million Prime members.

Retail

How Amazon Could Upend the Luxury Fashion Sector

The e-commerce giant enters a crowded field of digital luxury players. But to brands, it offers two invaluable assets: an unparalleled logistics capability and 100 million Prime members.


Retail

How to Build the Retail Customer Service Dream Team

Good in-store service is vital to winning back customers and building a lasting brand.

Retail

How to Build the Retail Customer Service Dream Team

Good in-store service is vital to winning back customers and building a lasting brand.


Technology

Off-Price Retailers Are Now Selling Online. Will Shoppers Follow?

Marshalls is the latest off-price chain to launch e-commerce, and outlet malls are experimenting with web sales as well. Can they compete in an online marketplace already crowded with discounts?

Technology

Off-Price Retailers Are Now Selling Online. Will Shoppers Follow?

Marshalls is the latest off-price chain to launch e-commerce, and outlet malls are experimenting with web sales as well. Can they compete in an online marketplace already crowded with discounts?


Global Markets

The Year Ahead: Beware Asia's Cross-Border Challengers

Expect greater competition from hitherto unknown players in the Asian supply chain who design popular items to sell at affordable prices using cross-border e-commerce platforms.

Global Markets

The Year Ahead: Beware Asia's Cross-Border Challengers

Expect greater competition from hitherto unknown players in the Asian supply chain who design popular items to sell at affordable prices using cross-border e-commerce platforms.


Retail

How 'Direct-to-Consumer' Blew Up Retail

As part of our series reflecting on the 2010s, BoF’s Chavie Lieber examines how a new class of digital-first, venture-backed brands pushed established players to pivot drastically — or face extinction.

Retail

How 'Direct-to-Consumer' Blew Up Retail

As part of our series reflecting on the 2010s, BoF’s Chavie Lieber examines how a new class of digital-first, venture-backed brands pushed established players to pivot drastically — or face extinction.


Retail

The Brands That Teens Built

The rise of social media and e-commerce coupled with the so-called retail apocalypse has changed the landscape of teen retailers.

Retail

The Brands That Teens Built

The rise of social media and e-commerce coupled with the so-called retail apocalypse has changed the landscape of teen retailers.