Gap
Gap is an American apparel retail company. Founded in 1969 in San Francisco, Gap is owned by parent company Gap Inc., which also operates Old Navy, Banana Republic and Athleta.


Old Navy Boss Named CEO of Gap Inc.
The move comes nearly four months after the surprise exit of longtime Chief Executive Art Peck.

Old Navy Boss Named CEO of Gap Inc.
The move comes nearly four months after the surprise exit of longtime Chief Executive Art Peck.

5 Ways to Boost Customer Loyalty
In an era when 'customer lifetime value' is one of the most important measurements of retail success, these tactics will help build loyalty.

5 Ways to Boost Customer Loyalty
In an era when 'customer lifetime value' is one of the most important measurements of retail success, these tactics will help build loyalty.

What Makes a Collaboration Successful in 2020?
Celebrity-designed capsule collections and hyped sneaker drops are nothing new, so here’s what brands must do to keep their alliances feeling fresh.

What Makes a Collaboration Successful in 2020?
Celebrity-designed capsule collections and hyped sneaker drops are nothing new, so here’s what brands must do to keep their alliances feeling fresh.

Why Disney Merch Is Suddenly Big in China
Gucci, Adidas and Uniqlo are all playing it safe this Chinese New Year. Will their cutesy collaborations pay off during one of the biggest moments in the global shopping calendar?

Why Disney Merch Is Suddenly Big in China
Gucci, Adidas and Uniqlo are all playing it safe this Chinese New Year. Will their cutesy collaborations pay off during one of the biggest moments in the global shopping calendar?

How Amazon Could Upend the Luxury Fashion Sector
The e-commerce giant enters a crowded field of digital luxury players. But to brands, it offers two invaluable assets: an unparalleled logistics capability and 100 million Prime members.

How Amazon Could Upend the Luxury Fashion Sector
The e-commerce giant enters a crowded field of digital luxury players. But to brands, it offers two invaluable assets: an unparalleled logistics capability and 100 million Prime members.

How to Build the Retail Customer Service Dream Team
Good in-store service is vital to winning back customers and building a lasting brand.

How to Build the Retail Customer Service Dream Team
Good in-store service is vital to winning back customers and building a lasting brand.

Off-Price Retailers Are Now Selling Online. Will Shoppers Follow?
Marshalls is the latest off-price chain to launch e-commerce, and outlet malls are experimenting with web sales as well. Can they compete in an online marketplace already crowded with discounts?

Off-Price Retailers Are Now Selling Online. Will Shoppers Follow?
Marshalls is the latest off-price chain to launch e-commerce, and outlet malls are experimenting with web sales as well. Can they compete in an online marketplace already crowded with discounts?

The Year Ahead: Beware Asia's Cross-Border Challengers
Expect greater competition from hitherto unknown players in the Asian supply chain who design popular items to sell at affordable prices using cross-border e-commerce platforms.

The Year Ahead: Beware Asia's Cross-Border Challengers
Expect greater competition from hitherto unknown players in the Asian supply chain who design popular items to sell at affordable prices using cross-border e-commerce platforms.

How 'Direct-to-Consumer' Blew Up Retail
As part of our series reflecting on the 2010s, BoF’s Chavie Lieber examines how a new class of digital-first, venture-backed brands pushed established players to pivot drastically — or face extinction.

How 'Direct-to-Consumer' Blew Up Retail
As part of our series reflecting on the 2010s, BoF’s Chavie Lieber examines how a new class of digital-first, venture-backed brands pushed established players to pivot drastically — or face extinction.

The Brands That Teens Built
The rise of social media and e-commerce coupled with the so-called retail apocalypse has changed the landscape of teen retailers.

The Brands That Teens Built
The rise of social media and e-commerce coupled with the so-called retail apocalypse has changed the landscape of teen retailers.