Gap Inc.
Gap Inc. is an American retail group based in San Francisco, which is parent to apparel brands Gap, Old Navy, Banana Republic, Athleta and more.


Athleta Enters the Underwear Space
The Gap Inc.-owned activewear brand is relaunching intimates after a brief, unsuccessful stint in the competitive category in 2018.

Athleta Enters the Underwear Space
The Gap Inc.-owned activewear brand is relaunching intimates after a brief, unsuccessful stint in the competitive category in 2018.

Inside Gap Inc.’s 20-Year Struggle to Revive Its Namesake Brand
Why the retail group appears to be in constant turnaround mode — and the measures it may need to take to change the narrative.

Inside Gap Inc.’s 20-Year Struggle to Revive Its Namesake Brand
Why the retail group appears to be in constant turnaround mode — and the measures it may need to take to change the narrative.

The Post-Pandemic CEO Shakeup
From Gap to Chanel, big fashion brands are shaking up the top job, as the industry puts some of its Covid-era problems behind it and prepares for a new set of challenges, including an economic downturn.

The Post-Pandemic CEO Shakeup
From Gap to Chanel, big fashion brands are shaking up the top job, as the industry puts some of its Covid-era problems behind it and prepares for a new set of challenges, including an economic downturn.

Are Mass Market Fashion Companies Really the Worst on Sustainability?
Levi Strauss and H&M Group rank among the top five companies in The BoF Sustainability Index 2022, but the high street segment also contains the annual assessment’s lowest-scoring company with no points at all.

Are Mass Market Fashion Companies Really the Worst on Sustainability?
Levi Strauss and H&M Group rank among the top five companies in The BoF Sustainability Index 2022, but the high street segment also contains the annual assessment’s lowest-scoring company with no points at all.

Is It Time for Gap Inc. to Go Private?
Marketshare is shrinking, discounts are deepening and the group’s once-powerful grip on the consumer has disintegrated. As a public company, its options are limited.

Is It Time for Gap Inc. to Go Private?
Marketshare is shrinking, discounts are deepening and the group’s once-powerful grip on the consumer has disintegrated. As a public company, its options are limited.

The Style That Finally Dethroned Skinny Jeans
The slim tapered fit no longer dominates the denim category as wider, ‘90s-reminiscent pant styles gain popularity.

The Style That Finally Dethroned Skinny Jeans
The slim tapered fit no longer dominates the denim category as wider, ‘90s-reminiscent pant styles gain popularity.

Kanye West’s Instagram Ban Is an ‘Unwanted Distraction’ for Gap
The retailer’s Instagram posts are filled with comments asking the company to end its partnership with the musician following his use of a racial slur and concerns over treatment of his ex-wife.

Kanye West’s Instagram Ban Is an ‘Unwanted Distraction’ for Gap
The retailer’s Instagram posts are filled with comments asking the company to end its partnership with the musician following his use of a racial slur and concerns over treatment of his ex-wife.

At Gap Inc., Building Employee Pathways to Creative Excellence
BoF discovers how Gap Inc. — the parent company of the Old Navy, Gap, Banana Republic and Athleta brands — is renewing its focus on developing creative teams and talent.

At Gap Inc., Building Employee Pathways to Creative Excellence
BoF discovers how Gap Inc. — the parent company of the Old Navy, Gap, Banana Republic and Athleta brands — is renewing its focus on developing creative teams and talent.

Retailers Have Sky-High Expectations for Black Friday. Will Shoppers Show Up?
This week, everyone will be talking about Black Friday, earnings from Abercrombie & Fitch and other mall brands, plus House of Gucci

Retailers Have Sky-High Expectations for Black Friday. Will Shoppers Show Up?
This week, everyone will be talking about Black Friday, earnings from Abercrombie & Fitch and other mall brands, plus House of Gucci

Power Moves | Daniel Lee Exits Bottega Veneta, Ana Andjelic Leaves Banana Republic
The designer’s surprise move was described as a ‘joint decision,’ while Andjelic is leaving the retailer’s chief brand officer role after nine months.

Power Moves | Daniel Lee Exits Bottega Veneta, Ana Andjelic Leaves Banana Republic
The designer’s surprise move was described as a ‘joint decision,’ while Andjelic is leaving the retailer’s chief brand officer role after nine months.