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Financial Markets
Chinese Investors Woo European Brands. It’s Complicated.
Chinese backers have snapped up distressed European fashion labels hoping to tap the country’s millions of heritage-hungry millennials. But things haven’t always gone to plan.
Chinese Investors Woo European Brands. It’s Complicated.
Chinese backers have snapped up distressed European fashion labels hoping to tap the country’s millions of heritage-hungry millennials. But things haven’t always gone to plan.