GANNI
Inside Ganni’s Modern Approach to Old-School Retail
The L Catterton-backed label was six months into a global expansion when the pandemic hit. But it is steaming ahead with plans for a number of new global stores, starting with a King’s Road location in London’s Chelsea neighbourhood.
Inside Ganni’s Modern Approach to Old-School Retail
The L Catterton-backed label was six months into a global expansion when the pandemic hit. But it is steaming ahead with plans for a number of new global stores, starting with a King’s Road location in London’s Chelsea neighbourhood.
The Year Ahead: Less Is More for Both Consumers and Brands
Consumers are rethinking how much they buy, while brands are realising that simply stocking more products does not drive better financial results. Winning companies must reduce complexity and inventory levels by taking a more focused and responsive approach to their assortment.
The Year Ahead: Less Is More for Both Consumers and Brands
Consumers are rethinking how much they buy, while brands are realising that simply stocking more products does not drive better financial results. Winning companies must reduce complexity and inventory levels by taking a more focused and responsive approach to their assortment.
Fashion Makes Mixed Progress on Circularity
Brands missed roughly a third of the goals they set for themselves as part of an industry initiative that ended this year, reflecting the challenge that remains for the sector beyond ambitious sustainability targets.
Fashion Makes Mixed Progress on Circularity
Brands missed roughly a third of the goals they set for themselves as part of an industry initiative that ended this year, reflecting the challenge that remains for the sector beyond ambitious sustainability targets.
How Fashion Brands Are Preparing for Lockdown 2.0
Parts of the US and Europe are facing a second wave of shutdowns. This time, retailers are ready. Here’s what’s in their playbook.
How Fashion Brands Are Preparing for Lockdown 2.0
Parts of the US and Europe are facing a second wave of shutdowns. This time, retailers are ready. Here’s what’s in their playbook.
When ‘Mea Culpa’ Is the Best Marketing
On sustainability, some fashion brands are becoming more comfortable with growing transparency and finding that acknowledging their shortcomings can make for more effective communications than crowing about their achievements.
When ‘Mea Culpa’ Is the Best Marketing
On sustainability, some fashion brands are becoming more comfortable with growing transparency and finding that acknowledging their shortcomings can make for more effective communications than crowing about their achievements.
How Copenhagen Became Fashion’s Sustainability Capital
As regional fashion weeks struggle to stand out, Copenhagen Fashion Week is betting on a radical new approach that will require brands to meet minimum sustainability standards.
How Copenhagen Became Fashion’s Sustainability Capital
As regional fashion weeks struggle to stand out, Copenhagen Fashion Week is betting on a radical new approach that will require brands to meet minimum sustainability standards.
Three Strategies for Brands Entering the Rental Market
Want to get started with rental, but not sure which avenue to take? BoF breaks down the options and weighs the pros and cons of each.
Three Strategies for Brands Entering the Rental Market
Want to get started with rental, but not sure which avenue to take? BoF breaks down the options and weighs the pros and cons of each.
Drive Season 2, Episode 3: Ganni’s Nicolaj Reffstrup on Measuring Ecological Impact Effectively
The Ganni mastermind discusses how his tech background fueled his approach to turning the virtually unknown Danish womenswear brand into a global trendsetter.
Drive Season 2, Episode 3: Ganni’s Nicolaj Reffstrup on Measuring Ecological Impact Effectively
The Ganni mastermind discusses how his tech background fueled his approach to turning the virtually unknown Danish womenswear brand into a global trendsetter.
Ganni’s Guerrilla Approach to Global Growth
The Danish label is part of a generation of social-media-savvy brands that are betting on activating their powerful online communities to help smooth a path to international expansion.
Ganni’s Guerrilla Approach to Global Growth
The Danish label is part of a generation of social-media-savvy brands that are betting on activating their powerful online communities to help smooth a path to international expansion.
Case Study | How Ganni Turned a Local Label Into a Global Brand
In our in-depth case study, BoF examines how Ganni went from a niche Danish cashmere label to a cult favourite on the brink of global expansion.
Case Study | How Ganni Turned a Local Label Into a Global Brand
In our in-depth case study, BoF examines how Ganni went from a niche Danish cashmere label to a cult favourite on the brink of global expansion.