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Fashion's Multi-Billion Dollar Shapewear War
New brands are capitalising on the rise of body-positive narratives with size- and colour-inclusive shapewear. What does this mean for their waist-cinching predecessors?
Fashion's Multi-Billion Dollar Shapewear War
New brands are capitalising on the rise of body-positive narratives with size- and colour-inclusive shapewear. What does this mean for their waist-cinching predecessors?
Traditional PR Doesn’t Work Anymore. Here’s What Does.
Designer credits and profiles in glossy magazines don’t move the needle like they once did. Here’s what small and mid-sized brands are doing to build awareness.
Traditional PR Doesn’t Work Anymore. Here’s What Does.
Designer credits and profiles in glossy magazines don’t move the needle like they once did. Here’s what small and mid-sized brands are doing to build awareness.
How Can Brands Stand Out in China's Oversaturated Influencer Economy?
An influencer incubator’s IPO and subsequent share plunge speak volumes about the future of engagement and trust in an $18 billion industry. Read China Decoded to make sense of the market.
How Can Brands Stand Out in China's Oversaturated Influencer Economy?
An influencer incubator’s IPO and subsequent share plunge speak volumes about the future of engagement and trust in an $18 billion industry. Read China Decoded to make sense of the market.
The PR Agency Behind Warby Parker, Everlane and Glossier Goes International
New York-based Derris has acquired London agency Sample as its clients seek growth outside the US market.
The PR Agency Behind Warby Parker, Everlane and Glossier Goes International
New York-based Derris has acquired London agency Sample as its clients seek growth outside the US market.
How Streetwear Is Transforming the Middle East's Retail Mecca
A new style tribe is challenging Dubai's reputation as a shopping hub for old-fashioned luxury bling.
How Streetwear Is Transforming the Middle East's Retail Mecca
A new style tribe is challenging Dubai's reputation as a shopping hub for old-fashioned luxury bling.
The Renegade Eyewear Brand Breaking All the Rules
Despite avoiding advertising, influencers and discount deals, British direct-to-consumer eyewear brand Cubitts has opened seven stores in five years and is in it for the long haul.
The Renegade Eyewear Brand Breaking All the Rules
Despite avoiding advertising, influencers and discount deals, British direct-to-consumer eyewear brand Cubitts has opened seven stores in five years and is in it for the long haul.
DLX Paris Plots US Expansion
Part of a new wave of seasoned publicists who have struck out on their own, Guillaume Delacroix is partnering with Justin Padgett to expand his PR business to New York.
DLX Paris Plots US Expansion
Part of a new wave of seasoned publicists who have struck out on their own, Guillaume Delacroix is partnering with Justin Padgett to expand his PR business to New York.
7 For All Mankind Forays Into Ready-to-Wear With Marques’ Almeida
The Los Angeles-based denim brand wants apparel to account for 30 percent of its total revenue by 2021.
7 For All Mankind Forays Into Ready-to-Wear With Marques’ Almeida
The Los Angeles-based denim brand wants apparel to account for 30 percent of its total revenue by 2021.
Helmut Lang Pivots Strategy Amid Layoffs
The once-coveted brand, controlled by Uniqlo-owner Fast Retailing, is shrinking its operations in a bid for profitability.
Helmut Lang Pivots Strategy Amid Layoffs
The once-coveted brand, controlled by Uniqlo-owner Fast Retailing, is shrinking its operations in a bid for profitability.
A New Generation of Fashion PRs Steps Out
A number of mid- and senior-level publicists trained at traditional PR agencies are launching small consultancies promising a more individualised and holistic approach. What are the results?
A New Generation of Fashion PRs Steps Out
A number of mid- and senior-level publicists trained at traditional PR agencies are launching small consultancies promising a more individualised and holistic approach. What are the results?