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Luxury

How Denim Brands Can Stay Cool

The jeans of the moment have an inherently limited lifespan linked to the zeitgeist. But the shrewdest labels are able to maintain relevance and keep revenue coming in when the moment passes.

Luxury

How Denim Brands Can Stay Cool

The jeans of the moment have an inherently limited lifespan linked to the zeitgeist. But the shrewdest labels are able to maintain relevance and keep revenue coming in when the moment passes.