Los Angeles Melrose Place

FoundRae’s first West Coast store front opened in August 2024 at 8405 Melrose Place. The iconic vine-covered stucco, a hallmark of the street, comprises the exterior, and light-toned wood décor is punctuated by pops of color inside. The most striking feature is a 70 footbacklit composition of symbols that spans the entire ceiling.  Beth refers to it as a map of the FoundRae ethos, a constellation of emblems that represent the brand’s foundational principles and inspire each collection.