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Latest News & Analysis
Marketing

The Metrics That Matter in Today’s Creator Economy

As influencer marketing becomes more essential, and creators demand more money, brands have to parse through an increasing amount of data to confidently invest in their influencer strategies.

Marketing

The Metrics That Matter in Today’s Creator Economy

As influencer marketing becomes more essential, and creators demand more money, brands have to parse through an increasing amount of data to confidently invest in their influencer strategies.


Direct-to-Consumer

How to Build a Male Influencer Brand

A new cohort of fashion startups helmed by male creators is gaining ground. To build labels with influence beyond their founders’ niche audiences, they’re opening retail stores and forging collaborations.

Direct-to-Consumer

How to Build a Male Influencer Brand

A new cohort of fashion startups helmed by male creators is gaining ground. To build labels with influence beyond their founders’ niche audiences, they’re opening retail stores and forging collaborations.


Marketing

Fixing the Whitewashed Influencer Economy

BoF breaks down the system of pay gaps, racist exclusion and algorithms that keep black influencers from excelling — and what needs to happen to make it stop.

Marketing

Fixing the Whitewashed Influencer Economy

BoF breaks down the system of pay gaps, racist exclusion and algorithms that keep black influencers from excelling — and what needs to happen to make it stop.