Fenty

How Victoria's Secret Can Save Itself
Here’s what the frustratingly out-of-touch lingerie label needs to do to reverse its cultural — and commercial — decline.

How Victoria's Secret Can Save Itself
Here’s what the frustratingly out-of-touch lingerie label needs to do to reverse its cultural — and commercial — decline.

Rihanna Takes on Aerie and Victoria's Secret
This week, everyone will be talking about Rihanna's Savage X Fenty show at New York Fashion Week, the new #BoF500, Zara's global e-commerce strategy and J.Crew's new look. Read our BoF Professional Cheat Sheet.

Rihanna Takes on Aerie and Victoria's Secret
This week, everyone will be talking about Rihanna's Savage X Fenty show at New York Fashion Week, the new #BoF500, Zara's global e-commerce strategy and J.Crew's new look. Read our BoF Professional Cheat Sheet.

Saudi Women Spend Big on Makeup, Even If It's Just a Glimpse
Even though most will cover their face and hair in public, thanks to changing laws and social codes makeup is one of the biggest consumer categories among Saudi women.

Saudi Women Spend Big on Makeup, Even If It's Just a Glimpse
Even though most will cover their face and hair in public, thanks to changing laws and social codes makeup is one of the biggest consumer categories among Saudi women.

Top 10 Campaigns of the Season
From Gucci's surrealist illustrations to Loewe's comment on consumption with the Steven Meisel lensed campaign titled "Fruits", BoF rounds up the best ads of the Spring/Summer 2018 season.

Top 10 Campaigns of the Season
From Gucci's surrealist illustrations to Loewe's comment on consumption with the Steven Meisel lensed campaign titled "Fruits", BoF rounds up the best ads of the Spring/Summer 2018 season.

Why LVMH May Become a Bigger Beauty Player
As digital fuels brand fragmentation in beauty, LVMH has stayed largely on the sidelines, but the explosive success of Fenty Beauty could spell a change of heart.

Why LVMH May Become a Bigger Beauty Player
As digital fuels brand fragmentation in beauty, LVMH has stayed largely on the sidelines, but the explosive success of Fenty Beauty could spell a change of heart.

Unpacking the Fenty Frenzy
Sarah Brown examines what the blockbuster success of Rihanna’s Fenty Beauty says about the industry’s race problem.

Unpacking the Fenty Frenzy
Sarah Brown examines what the blockbuster success of Rihanna’s Fenty Beauty says about the industry’s race problem.

Rihanna Owns Her Fears at Fenty x Puma
The clothes themselves, inspired by motocross and surfing, were an expert distillation of extremely high performance sportwear.

Rihanna Owns Her Fears at Fenty x Puma
The clothes themselves, inspired by motocross and surfing, were an expert distillation of extremely high performance sportwear.