Fenty
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The Best of BoF 2025: The New Food Chain
Beauty’s biggest companies have seen their growth moderate, while a flurry of M&A activity and consolidation has begun to shift the playing field.
The Best of BoF 2025: The New Food Chain
Beauty’s biggest companies have seen their growth moderate, while a flurry of M&A activity and consolidation has begun to shift the playing field.
Beauty’s Olympics Marketing Playbook
Beauty brands may not have their logo on an athlete’s uniform, but they’re still finding ways to market around the Olympics through partnerships with top athletes and social-media friendly campaigns.
Beauty’s Olympics Marketing Playbook
Beauty brands may not have their logo on an athlete’s uniform, but they’re still finding ways to market around the Olympics through partnerships with top athletes and social-media friendly campaigns.
The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.
The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.
What Beauty Can Learn From Booze
From the way spirits are marketed to the success of celebrity-founded lines, alcohol offers a roadmap for standing out in a crowded market.
What Beauty Can Learn From Booze
From the way spirits are marketed to the success of celebrity-founded lines, alcohol offers a roadmap for standing out in a crowded market.
Can Big Luxury Build New Fashion Brands?
LVMH’s decision to pull the plug on the Fenty fashion label it launched with Rihanna only two years ago underscored just how elusive start-up success has been for Europe’s big luxury groups.
Can Big Luxury Build New Fashion Brands?
LVMH’s decision to pull the plug on the Fenty fashion label it launched with Rihanna only two years ago underscored just how elusive start-up success has been for Europe’s big luxury groups.
LVMH and Rihanna’s Fenty Fashion: What Went Wrong?
LVMH has struggled to build fashion brands from scratch before. Its latest attempt was complicated by high prices that weren’t a good match for Rihanna’s broad fan base.
LVMH and Rihanna’s Fenty Fashion: What Went Wrong?
LVMH has struggled to build fashion brands from scratch before. Its latest attempt was complicated by high prices that weren’t a good match for Rihanna’s broad fan base.
How Fashion and Beauty Can Better Engage with Black Businesses
Four months after renewed demands for racial justice hit the fashion and beauty industries, what — beyond symbolic gestures — has been done, and what will it take to make initiatives like the 15 Percent Pledge work?
How Fashion and Beauty Can Better Engage with Black Businesses
Four months after renewed demands for racial justice hit the fashion and beauty industries, what — beyond symbolic gestures — has been done, and what will it take to make initiatives like the 15 Percent Pledge work?
Power Moves | Robin Givhan Appointed As The Washington Post's Senior Critic at Large, Fenty Fashion Names New Managing Director
This week, renowned journalist Robin Givhan expands her role at The Washington Post, while Bastien Renard joined Rihanna's LVMH-owned Fenty brand as its new managing director.
Power Moves | Robin Givhan Appointed As The Washington Post's Senior Critic at Large, Fenty Fashion Names New Managing Director
This week, renowned journalist Robin Givhan expands her role at The Washington Post, while Bastien Renard joined Rihanna's LVMH-owned Fenty brand as its new managing director.
How to Win at Instagram Live
While consumers are confined to their homes, they are engaging with brands more than ever on the social media platform through real-time, live stream programming. But the point isn’t to sell products.
How to Win at Instagram Live
While consumers are confined to their homes, they are engaging with brands more than ever on the social media platform through real-time, live stream programming. But the point isn’t to sell products.
Can a Drugstore Fill the UK's Sephora and Ulta Void?
British consumers already shop for beauty products at Boots. But can the retailer become known as a destination for makeup inspiration and skincare discovery?
Can a Drugstore Fill the UK's Sephora and Ulta Void?
British consumers already shop for beauty products at Boots. But can the retailer become known as a destination for makeup inspiration and skincare discovery?