Fear of God

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The Collab of the Year With Bimma Williams
Collaborations ruled the sportswear world in 2025. Some were good, some were bad. We talk about them all with Collab Lab’s Bimma Williams following the release of his new report about the business.

The Collab of the Year With Bimma Williams
Collaborations ruled the sportswear world in 2025. Some were good, some were bad. We talk about them all with Collab Lab’s Bimma Williams following the release of his new report about the business.

The 2026 World Cup Is Already Here for Fashion
Brand activations and collections for the 2026 World Cup are already beginning to pop out across the sportswear industry.

The 2026 World Cup Is Already Here for Fashion
Brand activations and collections for the 2026 World Cup are already beginning to pop out across the sportswear industry.

Exclusive: Everlane’s New CEO Gets Real About Its Ambitions
In his first in-depth interview about his role at the helm of the 14-year-old DTC brand, Alfred Chang discusses introducing new design motifs, battling Quince and the company’s prolonged return to sales growth.

Exclusive: Everlane’s New CEO Gets Real About Its Ambitions
In his first in-depth interview about his role at the helm of the 14-year-old DTC brand, Alfred Chang discusses introducing new design motifs, battling Quince and the company’s prolonged return to sales growth.
Creating a Dialogue With Consumers Through Connected Products
Michele Casucci, founder and GM of Certilogo, gathered global executives from the fashion and luxury sectors onsite at BoF VOICES 2024 to discuss how digital product passport technology can support brands in building a dialogue with consumers.
Creating a Dialogue With Consumers Through Connected Products
Michele Casucci, founder and GM of Certilogo, gathered global executives from the fashion and luxury sectors onsite at BoF VOICES 2024 to discuss how digital product passport technology can support brands in building a dialogue with consumers.

Fear of God Celebrates Freedom and Elevated Basics at Debut Show
Designer Jerry Lorenzo unveiled his eighth collection at the Hollywood Bowl Wednesday, with looks from his long-awaited partnership with Adidas.

Fear of God Celebrates Freedom and Elevated Basics at Debut Show
Designer Jerry Lorenzo unveiled his eighth collection at the Hollywood Bowl Wednesday, with looks from his long-awaited partnership with Adidas.

The BoF Podcast | Jerry Lorenzo on the Future of Fear of God
Jerry Lorenzo, the founder of Fear of God, looks to his own life to design subtle garments that allow customers a taste of luxury.

The BoF Podcast | Jerry Lorenzo on the Future of Fear of God
Jerry Lorenzo, the founder of Fear of God, looks to his own life to design subtle garments that allow customers a taste of luxury.

Fear of God to Open Next Chapter with Large-Scale Fashion Show for Fans
The move is part of a growth push that includes its first flagship and expansion into women’s footwear and accessories, founder Jerry Lorenzo said at BoF VOICES.

Fear of God to Open Next Chapter with Large-Scale Fashion Show for Fans
The move is part of a growth push that includes its first flagship and expansion into women’s footwear and accessories, founder Jerry Lorenzo said at BoF VOICES.

A New Era for China’s $15 Billion Streetwear Market
Luxury brands, local labels, major exhibitions and digital platforms are driving a more complex and increasingly fragmented streetwear sector in China.

A New Era for China’s $15 Billion Streetwear Market
Luxury brands, local labels, major exhibitions and digital platforms are driving a more complex and increasingly fragmented streetwear sector in China.

Why Everyone’s Launching Designer Kidswear
More fashionable retailers and brands are piling into the $145 billion childrenswear market as a generation of founders and their fans age into parenthood.

Why Everyone’s Launching Designer Kidswear
More fashionable retailers and brands are piling into the $145 billion childrenswear market as a generation of founders and their fans age into parenthood.

Where Do Independent Fashion Brands Go From Here?
Many have already closed, or will shut down in the coming months. But for those that make it through the industry’s implosion, they’ll need to find a better, more viable way of doing business. Some thoughts on moving forward.

Where Do Independent Fashion Brands Go From Here?
Many have already closed, or will shut down in the coming months. But for those that make it through the industry’s implosion, they’ll need to find a better, more viable way of doing business. Some thoughts on moving forward.