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Latest News & Analysis
Technology

Fashion GPS Founder's Fashion-Tech Journey

Eddie Mullon turned a side project into a business that revolutionised fashion PR. Now, he’s giving back to his native Malawi.

Technology

Fashion GPS Founder's Fashion-Tech Journey

Eddie Mullon turned a side project into a business that revolutionised fashion PR. Now, he’s giving back to his native Malawi.


News & Analysis

Brands Boost Influencer Marketing Budgets

A new report by Launchmetrics outlines the trends in brand-influencer relations, highlighting that marketing budgets are on the rise and micro-influencers are gaining popularity.

News & Analysis

Brands Boost Influencer Marketing Budgets

A new report by Launchmetrics outlines the trends in brand-influencer relations, highlighting that marketing budgets are on the rise and micro-influencers are gaining popularity.


Technology

Op-Ed | Technology Can Transform the Operational Backbone of Fashion

The fashion industry is entranced by front-end, consumer-facing innovation. But technology has tremendous power to transform the back-end of the fashion business, driving efficiency across the value chain, says Eddie Mullon, founder and CEO of Fashion GPS.

Technology

Op-Ed | Technology Can Transform the Operational Backbone of Fashion

The fashion industry is entranced by front-end, consumer-facing innovation. But technology has tremendous power to transform the back-end of the fashion business, driving efficiency across the value chain, says Eddie Mullon, founder and CEO of Fashion GPS.


Workplace & Talent

Power Moves | Sarah Rutson to Net-a-Porter, Julie Gilhart to Mulberry, Coach Europe Expands

BoF compiles the most important professional moves of the week.


Technology

Fashion PR in the Digital Age

LONDON, United Kingdom — Though they may have been slow off the mark — and indeed much slower than many of their clients might have liked — it is

Technology

Fashion PR in the Digital Age

LONDON, United Kingdom — Though they may have been slow off the mark — and indeed much slower than many of their clients might have liked — it is