Facebook Tests AR Ads on News Feed in the US
Sephora and Bobbi Brown are among brands that will start testing the new augmented reality ad concept later this summer.
Facebook Tests AR Ads on News Feed in the US
Sephora and Bobbi Brown are among brands that will start testing the new augmented reality ad concept later this summer.
It's Not Just Facebook. Publishers Have Privacy Issues, Too.
Ad-supported publishers should explain more clearly that marketing powered by user data enables them to provide content for free. For many consumers, this is a worthwhile trade.
It's Not Just Facebook. Publishers Have Privacy Issues, Too.
Ad-supported publishers should explain more clearly that marketing powered by user data enables them to provide content for free. For many consumers, this is a worthwhile trade.
Introducing BoF's Latest Print Issue: 'The Age of Influence'
All around us there are signs of the growing influence of ordinary people. Now, anyone, anywhere can attract a following, promote a brand, build a business — and effect change. How are you going to use yours?
Introducing BoF's Latest Print Issue: 'The Age of Influence'
All around us there are signs of the growing influence of ordinary people. Now, anyone, anywhere can attract a following, promote a brand, build a business — and effect change. How are you going to use yours?
Is Video the Future of Online Shopping?
While platforms like YouTube don’t have integrated e-commerce, video-streaming apps in China, and now the West, are driving more and more sales.
Is Video the Future of Online Shopping?
While platforms like YouTube don’t have integrated e-commerce, video-streaming apps in China, and now the West, are driving more and more sales.
5 Ways Brands Can Stand Out On Social Media
As networks are tightening control over what content their users see — often to the detriment of brands — BoF boils down five tips for social-media success.
5 Ways Brands Can Stand Out On Social Media
As networks are tightening control over what content their users see — often to the detriment of brands — BoF boils down five tips for social-media success.
With Privacy Changes, Instagram Upsets Influencer Economy
As the Facebook-owned platform works to lock down its privacy policy amid mounting public pressure, some fashion apps and social media influencers are left scrambling.
With Privacy Changes, Instagram Upsets Influencer Economy
As the Facebook-owned platform works to lock down its privacy policy amid mounting public pressure, some fashion apps and social media influencers are left scrambling.
The Facebook Crisis: A Survival Guide for Media
The publishers who have built their houses on Facebook’s lawn must stop relying on the platform for readers and reverse the rot that’s taken root within their own brands, argues Amy Odell.
The Facebook Crisis: A Survival Guide for Media
The publishers who have built their houses on Facebook’s lawn must stop relying on the platform for readers and reverse the rot that’s taken root within their own brands, argues Amy Odell.
Bits & Bytes | EBay Fashion's Repositioning, Beauty Apps for Skincare
This week, eBay Fashion aims to compete against Amazon with a new campaign, while beauty companies are investing in apps to tap into the Gen-Z consumer.
Bits & Bytes | EBay Fashion's Repositioning, Beauty Apps for Skincare
This week, eBay Fashion aims to compete against Amazon with a new campaign, while beauty companies are investing in apps to tap into the Gen-Z consumer.
Bits & Bytes | Facebook Under FTC Investigation, Human Microchipping for Skincare
This week, demands grow for Facebook to explain its privacy policies, while human microchips may signal the future for the beauty industry.
Bits & Bytes | Facebook Under FTC Investigation, Human Microchipping for Skincare
This week, demands grow for Facebook to explain its privacy policies, while human microchips may signal the future for the beauty industry.
Shares Fall After Facebook Changes News Feed to Deprioritise Publishers
Facebook said its new ranking system would hurt non-advertising content from publishers and brands, like news stories and viral video posts, but not change the ranking of advertising that has been paid for.
Shares Fall After Facebook Changes News Feed to Deprioritise Publishers
Facebook said its new ranking system would hurt non-advertising content from publishers and brands, like news stories and viral video posts, but not change the ranking of advertising that has been paid for.