The Golden Age of Instagram Marketing Is Over
Frustrated by the rising costs of ads and declining reach, some fashion brands are re-allocating their marketing budgets.
The Golden Age of Instagram Marketing Is Over
Frustrated by the rising costs of ads and declining reach, some fashion brands are re-allocating their marketing budgets.
Influencer Fraud Is a Billion-Dollar Problem
A new study says influencer fraud is on the rise, and that 50 percent of engagement on sponsored content is probably fake.
Influencer Fraud Is a Billion-Dollar Problem
A new study says influencer fraud is on the rise, and that 50 percent of engagement on sponsored content is probably fake.
Why Brands Are Sliding Into Your DMs
Companies are using personal exchanges via text, WhatsApp and Instagram to build a more intimate relationship with consumers.
Why Brands Are Sliding Into Your DMs
Companies are using personal exchanges via text, WhatsApp and Instagram to build a more intimate relationship with consumers.
At TED 2019, Dystopia and Misinformation Mix with Joy and Inspiration
The ‘ideas worth spreading’ at this year’s edition of TED focused on the deeply troubling strains of technological dystopia coming out of Silicon Valley.
At TED 2019, Dystopia and Misinformation Mix with Joy and Inspiration
The ‘ideas worth spreading’ at this year’s edition of TED focused on the deeply troubling strains of technological dystopia coming out of Silicon Valley.
The Week Ahead: Instagram's Checkout Feature Is Already Changing How We Shop Online
This week, everyone will be talking about Facebook's quarterly results, Earth Day, Fashion Revolution Week and BoF West. Read our BoF Professional Cheat Sheet.
The Week Ahead: Instagram's Checkout Feature Is Already Changing How We Shop Online
This week, everyone will be talking about Facebook's quarterly results, Earth Day, Fashion Revolution Week and BoF West. Read our BoF Professional Cheat Sheet.
Pinterest IPO Raises $1.4 Billion as It Shuns Social-Media Tag
Chief executive Ben Silbermann likes to project a more virtuous, less competitive vision of Pinterest, but investors will still be scrutinising its advertising model.
Pinterest IPO Raises $1.4 Billion as It Shuns Social-Media Tag
Chief executive Ben Silbermann likes to project a more virtuous, less competitive vision of Pinterest, but investors will still be scrutinising its advertising model.
The BoF Podcast: Futurist Lucie Greene on Big Tech Versus the State
The futurist author and columnist unpacks tech giants' powerful influence over day-to-day life and public policy, making a case for deeper consideration of the ideology that underpins this culture of innovation and disruption.
The BoF Podcast: Futurist Lucie Greene on Big Tech Versus the State
The futurist author and columnist unpacks tech giants' powerful influence over day-to-day life and public policy, making a case for deeper consideration of the ideology that underpins this culture of innovation and disruption.
Good Times Keep Rolling for Facebook and Google's Ad Businesses
Concerns over privacy and regulation aren’t hurting Facebook and Google's multibillion dollar advertising businesses.
Good Times Keep Rolling for Facebook and Google's Ad Businesses
Concerns over privacy and regulation aren’t hurting Facebook and Google's multibillion dollar advertising businesses.
Bits & Bytes | Amazon Launches Storefronts, the Rise of CGI Models
This week, Amazon launches a platform for small and medium-sized businesses, while virtual influencers challenge the status quo of the modelling industry.
Bits & Bytes | Amazon Launches Storefronts, the Rise of CGI Models
This week, Amazon launches a platform for small and medium-sized businesses, while virtual influencers challenge the status quo of the modelling industry.
L'Oréal Teams With Facebook on Virtual Makeup Tests
ModiFace, the beauty tech firm that the cosmetics group acquired in March, has paired with Facebook to develop AR experiences on the platform for L'Oréal brands.
L'Oréal Teams With Facebook on Virtual Makeup Tests
ModiFace, the beauty tech firm that the cosmetics group acquired in March, has paired with Facebook to develop AR experiences on the platform for L'Oréal brands.