In Retail, Discovery Is Dying
The unbundling of iTunes and the algorithmic echo chambers of Facebook have spilled into retail, robbing consumers of surprise and serendipity, but there is opportunity in this state of affairs, argues Doug Stephens.
In Retail, Discovery Is Dying
The unbundling of iTunes and the algorithmic echo chambers of Facebook have spilled into retail, robbing consumers of surprise and serendipity, but there is opportunity in this state of affairs, argues Doug Stephens.
Should Fashion Break Up With Big Tech?
Bottega Veneta recently pulled the plug on its social media accounts, but brands and marketing experts say it’s difficult, if not impossible, to replicate the reach of social platforms and search engines like Facebook and Google in other channels.
Should Fashion Break Up With Big Tech?
Bottega Veneta recently pulled the plug on its social media accounts, but brands and marketing experts say it’s difficult, if not impossible, to replicate the reach of social platforms and search engines like Facebook and Google in other channels.
Post Corona: From the Brand Age to the Product Age
The primacy of brand is giving way to the primacy of product as the internet rewires media and business, argues Scott Galloway in an exclusive excerpt from his latest book, ‘Post Corona: From Crisis to Opportunity.’
Post Corona: From the Brand Age to the Product Age
The primacy of brand is giving way to the primacy of product as the internet rewires media and business, argues Scott Galloway in an exclusive excerpt from his latest book, ‘Post Corona: From Crisis to Opportunity.’
What Fashion and Beauty Brands Need to Know About a Potential Facebook Breakup
However it plays out, the industry stands to benefit.
What Fashion and Beauty Brands Need to Know About a Potential Facebook Breakup
However it plays out, the industry stands to benefit.
Is Big Tech a Threat to Fashion?
Major technology platforms enable fashion brands to connect with vast audiences of consumers. But that access comes at a price.
Is Big Tech a Threat to Fashion?
Major technology platforms enable fashion brands to connect with vast audiences of consumers. But that access comes at a price.
Why Social Media Advertising Is Still Necessary
Brands that benefited from a drop in customer acquisition costs at the beginning of the pandemic must figure out how to get the most out of their investments as prices rise dramatically.
Why Social Media Advertising Is Still Necessary
Brands that benefited from a drop in customer acquisition costs at the beginning of the pandemic must figure out how to get the most out of their investments as prices rise dramatically.
Is Instagram Reels Better Than Tiktok? It Depends on Who You Ask.
Instagram’s answer to TikTok, Reels, has left brand marketers questioning which platform is best for them. But they don’t necessarily have to choose.
Is Instagram Reels Better Than Tiktok? It Depends on Who You Ask.
Instagram’s answer to TikTok, Reels, has left brand marketers questioning which platform is best for them. But they don’t necessarily have to choose.
Facebook Launches TikTok-Like Product Inside Instagram
The launch of Reels escalates a bruising fight between Facebook and TikTok, with each casting the other as a threat. Both have been eager to attract American teenagers, many of whom have flocked to TikTok in the last two years.
Facebook Launches TikTok-Like Product Inside Instagram
The launch of Reels escalates a bruising fight between Facebook and TikTok, with each casting the other as a threat. Both have been eager to attract American teenagers, many of whom have flocked to TikTok in the last two years.
Digital Fashion Weeks Are Here: Have You RSVPed?
This week, everyone will be talking about the digital haute couture and men's shows in Paris, the growing advertiser boycott of Facebook and Instagram and a second wave of retail layoffs. Get your BoF Professional Cheat Sheet.
Digital Fashion Weeks Are Here: Have You RSVPed?
This week, everyone will be talking about the digital haute couture and men's shows in Paris, the growing advertiser boycott of Facebook and Instagram and a second wave of retail layoffs. Get your BoF Professional Cheat Sheet.
Want to Reach 170 Million Asian Consumers? Get This App.
Gojek is ingrained in the consumer psyche across Southeast Asia. With recent investment from Facebook the ‘super-app’ is now valued at $10 billion and poised to boost e-commerce in the region.
Want to Reach 170 Million Asian Consumers? Get This App.
Gojek is ingrained in the consumer psyche across Southeast Asia. With recent investment from Facebook the ‘super-app’ is now valued at $10 billion and poised to boost e-commerce in the region.