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Lizzo’s Shapewear Brand Yitty Is Launching Its First Gender Neutral Line
A year after making a splash in the shapewear market, Yitty is expanding its product offering to underrepresented gender identities and ramping up its customer engagement efforts.
Lizzo’s Shapewear Brand Yitty Is Launching Its First Gender Neutral Line
A year after making a splash in the shapewear market, Yitty is expanding its product offering to underrepresented gender identities and ramping up its customer engagement efforts.
Is There Room in the Shapewear Market After Skims? Lizzo Thinks So
The American artist is launching a new brand called Yitty with Fabletics focused on celebrating shapewear rather than hiding it beneath clothes. But a celebrity-backed line doesn’t guarantee success.
Is There Room in the Shapewear Market After Skims? Lizzo Thinks So
The American artist is launching a new brand called Yitty with Fabletics focused on celebrating shapewear rather than hiding it beneath clothes. But a celebrity-backed line doesn’t guarantee success.
The Year Ahead: Rethinking Retail ROI
Amplified by a potential power shift from landlords to retailers and the need to seamlessly embed digital, companies will need to make tough choices to improve their return on investments.
The Year Ahead: Rethinking Retail ROI
Amplified by a potential power shift from landlords to retailers and the need to seamlessly embed digital, companies will need to make tough choices to improve their return on investments.
The Case for Opening a New Store Right Now
From solo entrepreneurs to global giants, plenty of brands are still betting big on physical retail, despite the ongoing pandemic. What's the argument for such an unexpected strategy?
The Case for Opening a New Store Right Now
From solo entrepreneurs to global giants, plenty of brands are still betting big on physical retail, despite the ongoing pandemic. What's the argument for such an unexpected strategy?