EYTYS

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What Fashion Can Learn From Gen-Z’s Approach to Gender
Young consumers are pushing brands to reconsider their approach to gendered collections.

What Fashion Can Learn From Gen-Z’s Approach to Gender
Young consumers are pushing brands to reconsider their approach to gendered collections.

The Decline of Gendered Retail Spaces
Fifty-six percent of Gen-Z consumers already shop outside of their gender.

The Decline of Gendered Retail Spaces
Fifty-six percent of Gen-Z consumers already shop outside of their gender.

How London’s Soho Became a Mecca for Selling Fashion to Millennials
The gritty quarter of Soho has attracted a flood of fashion brands targeting young streetwear-savvy consumers.

How London’s Soho Became a Mecca for Selling Fashion to Millennials
The gritty quarter of Soho has attracted a flood of fashion brands targeting young streetwear-savvy consumers.

Despite Looming Brexit, Luxury Brands Bet on London Retail
Luxury brands from Cartier to Louis Vuitton can’t get enough of London’s high-end retail corridors. Why and for how long?

Despite Looming Brexit, Luxury Brands Bet on London Retail
Luxury brands from Cartier to Louis Vuitton can’t get enough of London’s high-end retail corridors. Why and for how long?

Eytys, Cult Footwear Label, Launches Ready-To-Wear
For its first foray into ready-to-wear, the Stockholm-based brand, best known for its thick white-soled sneakers, is releasing a line of unisex jeans.

Eytys, Cult Footwear Label, Launches Ready-To-Wear
For its first foray into ready-to-wear, the Stockholm-based brand, best known for its thick white-soled sneakers, is releasing a line of unisex jeans.

Announcing Style.com, Olivia Von Halle
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Announcing Style.com, Olivia Von Halle
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.

Week in Review | John Galliano's Return to Fashion
LONDON, United Kingdom — The fashion world found itself divided this week as Maison Martin Margiela, along with the brand's owner, the Italian

Week in Review | John Galliano's Return to Fashion
LONDON, United Kingdom — The fashion world found itself divided this week as Maison Martin Margiela, along with the brand's owner, the Italian

Pop Quiz | Comme des Garçons, MiniLuxe, Pierre-Yves Roussel
You can find the correct answer and detailed explanation for each question immediately following the question (simply highlight to read), along with

Pop Quiz | Comme des Garçons, MiniLuxe, Pierre-Yves Roussel
You can find the correct answer and detailed explanation for each question immediately following the question (simply highlight to read), along with

Inside the Eytys Explosion
STOCKHOLM, Sweden — In a little over a year, Jonathan Hirschfeld and Max Schiller have managed to turn their fledgling Swedish sneaker brand, Eytys

Inside the Eytys Explosion
STOCKHOLM, Sweden — In a little over a year, Jonathan Hirschfeld and Max Schiller have managed to turn their fledgling Swedish sneaker brand, Eytys