Everlane
Op-Ed | How Indie Brands Can Create Connection in the Age of Amazon
Brands like Glossier and Everlane have found success outside the usual retail channels. Replicating their achievements takes careful planning and a strong identity, argues Brady Donnelly.
Op-Ed | How Indie Brands Can Create Connection in the Age of Amazon
Brands like Glossier and Everlane have found success outside the usual retail channels. Replicating their achievements takes careful planning and a strong identity, argues Brady Donnelly.
Walmart to Launch Everlane Rival
The yet-to-be named line will target Gen Z consumers.
Walmart to Launch Everlane Rival
The yet-to-be named line will target Gen Z consumers.
Fashion's Top VCs Open Their Playbooks
A new breed of VC firms is backing next-generation digital lifestyle brands targeting millennials. BoF talks to five of the top players to decode their investment theses.
Fashion's Top VCs Open Their Playbooks
A new breed of VC firms is backing next-generation digital lifestyle brands targeting millennials. BoF talks to five of the top players to decode their investment theses.
The BoF Podcast: Inside Stitch Fix, Everlane and Beautycon’s California-Based Businesses
Three of the most followed founders and entrepreneurs in fashion and beauty — Stitch Fix’s Katrina Lake, Everlane’s Michael Preysman and Beautycon’s Moj Mahdara — discuss their California-based businesses.
The BoF Podcast: Inside Stitch Fix, Everlane and Beautycon’s California-Based Businesses
Three of the most followed founders and entrepreneurs in fashion and beauty — Stitch Fix’s Katrina Lake, Everlane’s Michael Preysman and Beautycon’s Moj Mahdara — discuss their California-based businesses.
Why Digital Brands Are Invading Department Stores
Traditional retailers are bringing internet-born, direct-to-consumer brands into their stores as a way to draw millennials, creating new models for wholesale partnerships in the process.
Why Digital Brands Are Invading Department Stores
Traditional retailers are bringing internet-born, direct-to-consumer brands into their stores as a way to draw millennials, creating new models for wholesale partnerships in the process.
BoF Reveals Line-Up for BoF West
Katrina Lake, Michael Preysman and Kim Kardashian West are part of an exciting group of headliners who will join industry leaders and entrepreneurs at the inaugural BoF West summit in Los Angeles on 18 June.
BoF Reveals Line-Up for BoF West
Katrina Lake, Michael Preysman and Kim Kardashian West are part of an exciting group of headliners who will join industry leaders and entrepreneurs at the inaugural BoF West summit in Los Angeles on 18 June.
Op-Ed | Millennials Say They Care About Sustainability. So, Why Don't They Shop This Way?
The gap between millennials’ stated interest in sustainability and their actual purchasing patterns is not due to lack of conviction but product availability and lack of clear marketing, argues Luna Atamian Hahn-Petersen.
Op-Ed | Millennials Say They Care About Sustainability. So, Why Don't They Shop This Way?
The gap between millennials’ stated interest in sustainability and their actual purchasing patterns is not due to lack of conviction but product availability and lack of clear marketing, argues Luna Atamian Hahn-Petersen.
Everlane’s Five Tactics for Winning at Physical Retail
Four months after opening Everlane’s first permanent store, chief executive Michael Preysman reveals the strategy behind the direct-to-consumer brand’s early offline success.
Everlane’s Five Tactics for Winning at Physical Retail
Four months after opening Everlane’s first permanent store, chief executive Michael Preysman reveals the strategy behind the direct-to-consumer brand’s early offline success.
What Goes Into Making Everlane's Earth-Friendly $68 Pair of Jeans
It took Michael Preysman, Everlane's founder, two years to find a manufacturing facility with the right eco credentials.
What Goes Into Making Everlane's Earth-Friendly $68 Pair of Jeans
It took Michael Preysman, Everlane's founder, two years to find a manufacturing facility with the right eco credentials.
Fashion Industry Reacts to Charlottesville Violence
Industry leaders including Ralph Lauren, Tory Burch, Steven Kolb and Virgil Abloh denounce the violent racism of thousands of Nazi-saluting white supremacist marchers who descended on Charlottesville, Virginia last week.
Fashion Industry Reacts to Charlottesville Violence
Industry leaders including Ralph Lauren, Tory Burch, Steven Kolb and Virgil Abloh denounce the violent racism of thousands of Nazi-saluting white supremacist marchers who descended on Charlottesville, Virginia last week.