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Everlane

Everlane
Sustainability

Will Fashion Ever Be Good for the World? Its Future May Depend on It.

The Covid-19 pandemic has put financial pressure on businesses, threatening their sustainability agendas. But aligning profit and purpose, and fulfilling responsibilities to the planet and communities of people beyond shareholders may matter more than ever to long-term success.

Sustainability

Will Fashion Ever Be Good for the World? Its Future May Depend on It.

The Covid-19 pandemic has put financial pressure on businesses, threatening their sustainability agendas. But aligning profit and purpose, and fulfilling responsibilities to the planet and communities of people beyond shareholders may matter more than ever to long-term success.


Entrepreneurship

How I Am Building a Responsible Business: Saitex's Sanjeev Bahl

'Production is very far away from productivity,' said the founder of the world’s most sustainable large-scale denim producer.

Entrepreneurship

How I Am Building a Responsible Business: Saitex's Sanjeev Bahl

'Production is very far away from productivity,' said the founder of the world’s most sustainable large-scale denim producer.


Marketing

How to Avoid the Greenwashing Trap

As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.

Marketing

How to Avoid the Greenwashing Trap

As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.


China

Where Should Fashion Brands Manufacture Now?

As the global economy faces a pandemic that respects no borders, smart fashion businesses are re-examining China’s place in their supply chain. Six sourcing experts weigh in on the debate.

China

Where Should Fashion Brands Manufacture Now?

As the global economy faces a pandemic that respects no borders, smart fashion businesses are re-examining China’s place in their supply chain. Six sourcing experts weigh in on the debate.


Workplace & Talent

Protecting Workers' Rights Is Harder Than Ever in a Pandemic

Covid-19 has spotlighted inequalities that labour rights advocates have been campaigning to fix for years. But while the crisis could push forward systemic change, many fear it could also make things worse.

Workplace & Talent

Protecting Workers' Rights Is Harder Than Ever in a Pandemic

Covid-19 has spotlighted inequalities that labour rights advocates have been campaigning to fix for years. But while the crisis could push forward systemic change, many fear it could also make things worse.


Retail

Keeping Track of Fashion's Layoffs

From Macy’s to Everlane, the retail industry is bracing for more layoffs as store closures and economic turmoil hurt sales.

Retail

Keeping Track of Fashion's Layoffs

From Macy’s to Everlane, the retail industry is bracing for more layoffs as store closures and economic turmoil hurt sales.


Retail

Fashion on Lockdown: What's Closed, What's Cancelled

BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.

Retail

Fashion on Lockdown: What's Closed, What's Cancelled

BoF is keeping tabs on the cancellations and closures sweeping the industry as brands, retailers and event producers grapple with how to manage the Covid-19 pandemic.


Sustainability

Everlane Teases New Climate Goals with Organic Cotton Commitment

The brand is going further than many bigger companies in adopting tough organic certification standards, but has yet to publish other significant environmental targets.

Sustainability

Everlane Teases New Climate Goals with Organic Cotton Commitment

The brand is going further than many bigger companies in adopting tough organic certification standards, but has yet to publish other significant environmental targets.


Sustainability

Case Study | How to Talk to Customers About Fashion’s Dirty Secrets

Brands like Everlane, Reformation and Veja have grabbed the attention of coveted Millennial and Gen-Z consumers with promises of radical transparency on company ethics, sustainability and pricing. But following through is a delicate balancing act. Our latest in-depth case study investigates.

Sustainability

Case Study | How to Talk to Customers About Fashion’s Dirty Secrets

Brands like Everlane, Reformation and Veja have grabbed the attention of coveted Millennial and Gen-Z consumers with promises of radical transparency on company ethics, sustainability and pricing. But following through is a delicate balancing act. Our latest in-depth case study investigates.


Retail

The Year Ahead: Neighbourhood Stores Return

Consumer demand for convenience and immediacy is prompting retailers to complement existing brick-and-mortar networks with smaller format stores that meet customers where they are and reduce friction in the customer journey.

Retail

The Year Ahead: Neighbourhood Stores Return

Consumer demand for convenience and immediacy is prompting retailers to complement existing brick-and-mortar networks with smaller format stores that meet customers where they are and reduce friction in the customer journey.