Estée Lauder
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Charlotte Tilbury on Remaking a Hero Product
By introducing a new version of her Magic Cream, Tilbury joins a number of other brands, from Armani and Olaplex, wading into the tricky waters of reformulation.
Charlotte Tilbury on Remaking a Hero Product
By introducing a new version of her Magic Cream, Tilbury joins a number of other brands, from Armani and Olaplex, wading into the tricky waters of reformulation.
Behind the Scenes at LVMH Beauty
In this edition of Full Coverage, Priya Rao is back on the luxury beat reporting on big moves at LVMH Beauty and how L’Oréal turned Valentino’s fragrance into a blockbuster.
Behind the Scenes at LVMH Beauty
In this edition of Full Coverage, Priya Rao is back on the luxury beat reporting on big moves at LVMH Beauty and how L’Oréal turned Valentino’s fragrance into a blockbuster.
How to Sell Fragrance Like a Fashion Accessory
The latest launch from Sidia, a perfume campaign fronted by the model Erin Wasson, reflects a new positioning for fine fragrance as fashion’s favourite beauty accessory.
How to Sell Fragrance Like a Fashion Accessory
The latest launch from Sidia, a perfume campaign fronted by the model Erin Wasson, reflects a new positioning for fine fragrance as fashion’s favourite beauty accessory.
Europe’s Beauty Consumers Are in Play. Who Will Win Them?
European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.
Europe’s Beauty Consumers Are in Play. Who Will Win Them?
European shoppers are increasingly buying beauty online, but local merchants face stiff competition from newer giants like Amazon and TikTok Shop.
This Valentine’s Day, Beauty Brands Look to the Single Shopper
As brands gear up for the Feb. 14 holiday, they must reckon with shoppers who are increasingly single, cynical and happier on their own than with a date. If sex (or even love) won’t sell, what will?
This Valentine’s Day, Beauty Brands Look to the Single Shopper
As brands gear up for the Feb. 14 holiday, they must reckon with shoppers who are increasingly single, cynical and happier on their own than with a date. If sex (or even love) won’t sell, what will?
How to Sell the Same Lipstick Twice
Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.
How to Sell the Same Lipstick Twice
Resurrecting hero products can be a lucrative beauty strategy — but change the formula too much, and risk a crash-and-burn.
Lauder Launch Advice; Sephora’s Wild Rose; L’Oréal’s Aesthetics Bet
This week, The Business of Beauty team is thinking about what Estée Lauder is cooking up, how a ‘Real Housewife’ breaks into beauty and why gift guides are losing their lustre.
Lauder Launch Advice; Sephora’s Wild Rose; L’Oréal’s Aesthetics Bet
This week, The Business of Beauty team is thinking about what Estée Lauder is cooking up, how a ‘Real Housewife’ breaks into beauty and why gift guides are losing their lustre.
Inside MCo Beauty’s $600 Million Dupe Business
The Australian makeup label has become the number one beauty brand in its native country, and is growing abroad, thanks to the popularity of its lower-priced alternatives to products from Estée Lauder, Dior and more.
Inside MCo Beauty’s $600 Million Dupe Business
The Australian makeup label has become the number one beauty brand in its native country, and is growing abroad, thanks to the popularity of its lower-priced alternatives to products from Estée Lauder, Dior and more.
At Estée Lauder Companies, Growth Remains Elusive
The company’s latest results show progress in cutting costs, but projects a steeper slide in sales this year than previously anticipated.
At Estée Lauder Companies, Growth Remains Elusive
The company’s latest results show progress in cutting costs, but projects a steeper slide in sales this year than previously anticipated.
Can Estée Lauder Win Over the Modern Beauty Consumer? | The Debrief
As the beauty conglomerate struggles with falling sales and rising competition, new CEO Stéphane de La Faverie is implementing a strategic overhaul to modernise the company. The Debrief unpacks how the company’s family-controlled structure, market shifts and evolving consumer expectations are making his task difficult.
Can Estée Lauder Win Over the Modern Beauty Consumer? | The Debrief
As the beauty conglomerate struggles with falling sales and rising competition, new CEO Stéphane de La Faverie is implementing a strategic overhaul to modernise the company. The Debrief unpacks how the company’s family-controlled structure, market shifts and evolving consumer expectations are making his task difficult.