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Erdem

Erdem was founded in 2005 in London by designer Erdem Moralioğlu. The luxury fashion brand is known for its sharp shapes and floral prints.

Erdem
News & Analysis

Top 10 Fashion Films of the Season

From Grace Wales Bonner to Kenzo, this season’s most successful video campaigns shied away from the product-driven narrative, taking a more cinematic approach instead.

News & Analysis

Top 10 Fashion Films of the Season

From Grace Wales Bonner to Kenzo, this season’s most successful video campaigns shied away from the product-driven narrative, taking a more cinematic approach instead.


Luxury

A Five-Point Plan for Burberry

Burberry chief executive Marco Gobbetti is expected to address the company’s strategic direction at interim results on November 9. In a memo from BoF, we outline what we think he should do.

Luxury

A Five-Point Plan for Burberry

Burberry chief executive Marco Gobbetti is expected to address the company’s strategic direction at interim results on November 9. In a memo from BoF, we outline what we think he should do.


Retail

Russia’s Luxury Market on the Mend

The country’s luxury market has recovered after two difficult years, helped mainly by domestic demand and rising sales to tourists, which will get a boost from a ‘tax-free’ scheme scheduled to come into force around February next year.

Retail

Russia’s Luxury Market on the Mend

The country’s luxury market has recovered after two difficult years, helped mainly by domestic demand and rising sales to tourists, which will get a boost from a ‘tax-free’ scheme scheduled to come into force around February next year.


Fashion Week

London Fashion at a Crossroads

Jonathan Anderson and Simone Rocha were amongst the designers who managed to be both creative and sellable — without selling out — and that's where London Fashion Week truly shone, reports Angelo Flaccavento.

Fashion Week

London Fashion at a Crossroads

Jonathan Anderson and Simone Rocha were amongst the designers who managed to be both creative and sellable — without selling out — and that's where London Fashion Week truly shone, reports Angelo Flaccavento.


Fashion Week

Music is the Muse at Erdem

Inspired by a dream of Queen Elizabeth II dancing to the Duke Ellington at the Cotton Club in Harlem, the collection was a rich hybridisation of couture and a flapper's delight.

Fashion Week

Music is the Muse at Erdem

Inspired by a dream of Queen Elizabeth II dancing to the Duke Ellington at the Cotton Club in Harlem, the collection was a rich hybridisation of couture and a flapper's delight.


Retail

The Trouble with Topshop

Can the one-time fashion favourite stage a comeback as sales fall and the likes of Asos, Boohoo and Zara continue to eat into its business?

Retail

The Trouble with Topshop

Can the one-time fashion favourite stage a comeback as sales fall and the likes of Asos, Boohoo and Zara continue to eat into its business?


News & Analysis

The Independent State of Erdem

Without external investment, Erdem Moralioglu has steadily built a label with a turnover of $13 million and an aesthetic loved by some of the world’s most elegant women. Now, a collaboration with H&M could get his name in front of a whole legion of new fans.

News & Analysis

The Independent State of Erdem

Without external investment, Erdem Moralioglu has steadily built a label with a turnover of $13 million and an aesthetic loved by some of the world’s most elegant women. Now, a collaboration with H&M could get his name in front of a whole legion of new fans.


Beauty

Has Backstage Beauty Lost its Gloss?

Backstage beauty has become big business, but as access widens and the novelty fades, is it still worth the investment?

Beauty

Has Backstage Beauty Lost its Gloss?

Backstage beauty has become big business, but as access widens and the novelty fades, is it still worth the investment?


News & Analysis

Why Younger Designers Are Building Archives

Once the preserve of luxury megabrands with long histories, archives are becoming de rigueur for a handful of fashion labels striding into their second decade.

News & Analysis

Why Younger Designers Are Building Archives

Once the preserve of luxury megabrands with long histories, archives are becoming de rigueur for a handful of fashion labels striding into their second decade.


News & Analysis

Do Fashion Collaborations Need a Revamp?

Mass-market fashion retailers could learn a thing or two from streetwear brands and sportswear giants about keeping their collaborations fresh.

News & Analysis

Do Fashion Collaborations Need a Revamp?

Mass-market fashion retailers could learn a thing or two from streetwear brands and sportswear giants about keeping their collaborations fresh.