Emme Parsons
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Pre-Orders Are Becoming a Popular Tool for Fashion Brands. But Are They a Good Idea?
Independent designers like Telfar are bringing pre-orders directly to their customers — online and outside of the traditional seasonal delivery schedule. BoF explores the pros and cons of the strategy, and how to talk to customers about waiting in a fast-fashion world.
Pre-Orders Are Becoming a Popular Tool for Fashion Brands. But Are They a Good Idea?
Independent designers like Telfar are bringing pre-orders directly to their customers — online and outside of the traditional seasonal delivery schedule. BoF explores the pros and cons of the strategy, and how to talk to customers about waiting in a fast-fashion world.
Why Luxury Fashion Can't Resist an Exclusive
E-commerce players are leaning heavily on exclusive collections from buzzy brands in the fight for customers — but the cost for emerging labels to play the game can be high.
Why Luxury Fashion Can't Resist an Exclusive
E-commerce players are leaning heavily on exclusive collections from buzzy brands in the fight for customers — but the cost for emerging labels to play the game can be high.