e.l.f.
Why Gen-Z Loves Dupes
Copycat products have shaken up the beauty industry as young consumers eat up inexpensive alternatives hawked on TikTok.
Why Gen-Z Loves Dupes
Copycat products have shaken up the beauty industry as young consumers eat up inexpensive alternatives hawked on TikTok.
Why Some Brands Are Thriving in a Tough Economy – and Others Aren’t
Consumers are getting pickier about where they shop as inflation and a cooling economy take their toll. Some of the biggest names in fashion and beauty no longer make the cut.
Why Some Brands Are Thriving in a Tough Economy – and Others Aren’t
Consumers are getting pickier about where they shop as inflation and a cooling economy take their toll. Some of the biggest names in fashion and beauty no longer make the cut.
Case Study | Inside Beauty’s Biggest Disruptor
E.l.f.’s story is about how an upstart-turned-industry juggernaut brought its growth ambitions to life, with some tough lessons along the way.
Case Study | Inside Beauty’s Biggest Disruptor
E.l.f.’s story is about how an upstart-turned-industry juggernaut brought its growth ambitions to life, with some tough lessons along the way.
How E.l.f. Went From TikTok to the Super Bowl
The Gen-Z favourite brand debuted its first-ever TV commercial featuring Jennifer Coolidge hot off While Lotus buzz, in a prime-time Super Bowl spot — signalling the size of its ambitions.
How E.l.f. Went From TikTok to the Super Bowl
The Gen-Z favourite brand debuted its first-ever TV commercial featuring Jennifer Coolidge hot off While Lotus buzz, in a prime-time Super Bowl spot — signalling the size of its ambitions.
Power Moves | Tory Burch Taps Former Prada Executive, Outdoor Voices Names President
This week, Tory Burch appoints Stefano Sutter its EMEA president, while Outdoor Voices taps Under Armour for its latest executive hire.
Power Moves | Tory Burch Taps Former Prada Executive, Outdoor Voices Names President
This week, Tory Burch appoints Stefano Sutter its EMEA president, while Outdoor Voices taps Under Armour for its latest executive hire.
Behind the Business of Beauty Dupes
A new breed of beauty brands is taking a page from fast fashion, winning business by offering cheap and accessible 'dupes' of it-products.
Behind the Business of Beauty Dupes
A new breed of beauty brands is taking a page from fast fashion, winning business by offering cheap and accessible 'dupes' of it-products.