E.L.F. Cosmetics
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Can Nars Keep Winning Complexion?
With its biggest launch in years, Nars is hoping to consolidate its reputation as a category leader in foundations and concealers. But the fight to stay on top has never been harder.
Can Nars Keep Winning Complexion?
With its biggest launch in years, Nars is hoping to consolidate its reputation as a category leader in foundations and concealers. But the fight to stay on top has never been harder.
Inside Sephora’s Bet on Biotech
Biotech skincare brand Mother Science will debut on Sephora next week as the retailer accelerates its push into lab-developed beauty alongside brands like U Beauty.
Inside Sephora’s Bet on Biotech
Biotech skincare brand Mother Science will debut on Sephora next week as the retailer accelerates its push into lab-developed beauty alongside brands like U Beauty.
This Valentine’s Day, Beauty Brands Look to the Single Shopper
As brands gear up for the Feb. 14 holiday, they must reckon with shoppers who are increasingly single, cynical and happier on their own than with a date. If sex (or even love) won’t sell, what will?
This Valentine’s Day, Beauty Brands Look to the Single Shopper
As brands gear up for the Feb. 14 holiday, they must reckon with shoppers who are increasingly single, cynical and happier on their own than with a date. If sex (or even love) won’t sell, what will?
Indie Sneeze: Why Niche Fashion Wants In on Fragrance
Launching a perfume used to mean that a brand had arrived. Nowadays, independent labels like Chopova Lowena and Vaquera are releasing niche premium scents to attract entry-level shoppers.
Indie Sneeze: Why Niche Fashion Wants In on Fragrance
Launching a perfume used to mean that a brand had arrived. Nowadays, independent labels like Chopova Lowena and Vaquera are releasing niche premium scents to attract entry-level shoppers.
Why CMOs Should Have a Seat at the Pricing Table
BoF’s latest knowledge report, in partnership with Ekimetrics, explores why marketing leaders should have a say in pricing decisions — with their expertise in balancing creativity with managing budgets, as well as an in-depth knowledge of consumer price-sensitivity.
Why CMOs Should Have a Seat at the Pricing Table
BoF’s latest knowledge report, in partnership with Ekimetrics, explores why marketing leaders should have a say in pricing decisions — with their expertise in balancing creativity with managing budgets, as well as an in-depth knowledge of consumer price-sensitivity.
How Fashion Is Navigating Its Summer of Scandal
American Eagle, Adidas and Swatch are among the companies that have found themselves at the centre of controversies. Crisis management experts explain why this keeps happening, and how brands should respond.
How Fashion Is Navigating Its Summer of Scandal
American Eagle, Adidas and Swatch are among the companies that have found themselves at the centre of controversies. Crisis management experts explain why this keeps happening, and how brands should respond.
Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign
The beauty brand’s chief marketing officer Kory Marchisotto spoke to The Business of Beauty about the ad and its aftermath. “There is a big gap between our intention and how this missed the mark for some people,” she said.
Exclusive: The Story Behind E.l.f.’s Controversial Matt Rife Campaign
The beauty brand’s chief marketing officer Kory Marchisotto spoke to The Business of Beauty about the ad and its aftermath. “There is a big gap between our intention and how this missed the mark for some people,” she said.
The Business of Beauty Global Forum: Inside the Industry
Now in its third year, The Business of Beauty Global Forum kicked off its second day with conversations around community, culture and brand-building, featuring E.l.f. CEO Tarang Amin, influencer Mikayla Nogueira and Pattern Beauty founder Tracee Ellis Ross.
The Business of Beauty Global Forum: Inside the Industry
Now in its third year, The Business of Beauty Global Forum kicked off its second day with conversations around community, culture and brand-building, featuring E.l.f. CEO Tarang Amin, influencer Mikayla Nogueira and Pattern Beauty founder Tracee Ellis Ross.
E.l.f. Beauty Acquires Hailey Bieber’s Rhode Skin for $1 Billion
In an interview with The Business of Beauty, E.l.f. chairman and chief executive Tarang Amin said the two brands recognised the “power” of joining forces.
E.l.f. Beauty Acquires Hailey Bieber’s Rhode Skin for $1 Billion
In an interview with The Business of Beauty, E.l.f. chairman and chief executive Tarang Amin said the two brands recognised the “power” of joining forces.