Dyson
Engage the fashion, beauty and luxury community with your own bespoke Company Page showcasing your brand, job vacancies and culture.
The Best of BoF 2025: The Next Big Beauty Boom?
Skinified routines and premium stylers drove most of the category's growth in 2025, as consumers became more value conscious in their hair care purchases overall.
The Best of BoF 2025: The Next Big Beauty Boom?
Skinified routines and premium stylers drove most of the category's growth in 2025, as consumers became more value conscious in their hair care purchases overall.
Inside MCo Beauty’s $600 Million Dupe Business
The Australian makeup label has become the number one beauty brand in its native country, and is growing abroad, thanks to the popularity of its lower-priced alternatives to products from Estée Lauder, Dior and more.
Inside MCo Beauty’s $600 Million Dupe Business
The Australian makeup label has become the number one beauty brand in its native country, and is growing abroad, thanks to the popularity of its lower-priced alternatives to products from Estée Lauder, Dior and more.
Dyson’s Profits Fall by Nearly 50% in ‘Difficult’ Year
Revenues are down more than $670 million after the hair care company cut more than a quarter of its UK workforce.
Dyson’s Profits Fall by Nearly 50% in ‘Difficult’ Year
Revenues are down more than $670 million after the hair care company cut more than a quarter of its UK workforce.
Why Hair Tools Still Haven’t Won Over Textured Hair Consumers
Hair tools have been thrust into the spotlight as brands try to create inclusive marketing campaigns that speak to the curly, coily and tight-textured consumers. But many are still falling short.
Why Hair Tools Still Haven’t Won Over Textured Hair Consumers
Hair tools have been thrust into the spotlight as brands try to create inclusive marketing campaigns that speak to the curly, coily and tight-textured consumers. But many are still falling short.
The Hot Competition Behind Heatless Curls
The pursuit of loose, wavy curls with the promise of less heat damage is driving intense competition in the hair tools space, thanks to innovations from brands like Dyson and TikTok-fueled demand for new products and processes.
The Hot Competition Behind Heatless Curls
The pursuit of loose, wavy curls with the promise of less heat damage is driving intense competition in the hair tools space, thanks to innovations from brands like Dyson and TikTok-fueled demand for new products and processes.
James Dyson’s Unlikely Second Act as a Beauty Mogul
Since 2016, the vacuum company has found an entirely new audience with its dryers and multi-stylers. Its latest launch, the Airstrait, is the first of an anticipated 20 new products over the next four years.
James Dyson’s Unlikely Second Act as a Beauty Mogul
Since 2016, the vacuum company has found an entirely new audience with its dryers and multi-stylers. Its latest launch, the Airstrait, is the first of an anticipated 20 new products over the next four years.
Why High-Tech Beauty Is a High-Stakes Game
China’s skin care-obsessed, tech-savvy millennials are a perfect testing ground for at-home beauty devices, but the country’s hyper-competitive market means there is no margin for error.
Why High-Tech Beauty Is a High-Stakes Game
China’s skin care-obsessed, tech-savvy millennials are a perfect testing ground for at-home beauty devices, but the country’s hyper-competitive market means there is no margin for error.