Douyin
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Luxury’s High-Stakes Gamble on China’s Mini-Dramas
Brands like Loewe are betting on the craze for bite-sized soap operas, testing how far they can stretch mass-market entertainment without undermining their prestige positioning.
Luxury’s High-Stakes Gamble on China’s Mini-Dramas
Brands like Loewe are betting on the craze for bite-sized soap operas, testing how far they can stretch mass-market entertainment without undermining their prestige positioning.
Beauty Retailers Race to Redefine the Rules of Engagement
As online marketplaces grow, speciality and mass retailers face mounting pressure. With assortments blending and channels blurring, standing out is only getting harder.
Beauty Retailers Race to Redefine the Rules of Engagement
As online marketplaces grow, speciality and mass retailers face mounting pressure. With assortments blending and channels blurring, standing out is only getting harder.
What It Takes to Sell Beauty on Douyin
Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends.
What It Takes to Sell Beauty on Douyin
Much like its Western counterpart TikTok, the short-form video app Douyin has become a vital part of the beauty marketing and e-commerce playbook in China. But growth on the app can be just as ephemeral as its trends.
TikTok’s Chinese Counterpart, Douyin, Is Courting American Designers
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
TikTok’s Chinese Counterpart, Douyin, Is Courting American Designers
The app, owned by TikTok parent company ByteDance, has been promising to help emerging US labels get started selling in China at the same time that TikTok stares down a ban by the US for its ties to China.
How Beauty Can Navigate a China Rebound
After a lacklustre 2023, recovery may be on the horizon for established and independent lines alike.
How Beauty Can Navigate a China Rebound
After a lacklustre 2023, recovery may be on the horizon for established and independent lines alike.
Why Online Luxury Is Broken
Reports of financial strain at Farfetch amid a stalled deal with YNAP has driven confidence in multi-brand e-commerce to all-time lows. With value propositions eroding and investment drying up, a way forward remains unclear.
Why Online Luxury Is Broken
Reports of financial strain at Farfetch amid a stalled deal with YNAP has driven confidence in multi-brand e-commerce to all-time lows. With value propositions eroding and investment drying up, a way forward remains unclear.
What Will Define Beauty’s Next Era of Growth?
From skin care and fragrance to colour cosmetics and hair care, the outlook for the global beauty industry is rosy in the years ahead, even amid hyper-competition, channel mix challenges, and rapid innovation and production cycles. The State of Fashion: Beauty explores what lies ahead.
What Will Define Beauty’s Next Era of Growth?
From skin care and fragrance to colour cosmetics and hair care, the outlook for the global beauty industry is rosy in the years ahead, even amid hyper-competition, channel mix challenges, and rapid innovation and production cycles. The State of Fashion: Beauty explores what lies ahead.
It’s Time to Rethink Your China E-Commerce Strategy
The imminent breakup of Alibaba Group underscores the importance of having a diverse channel mix in China’s online fashion market but many brands are still over-reliant on two big platforms.
It’s Time to Rethink Your China E-Commerce Strategy
The imminent breakup of Alibaba Group underscores the importance of having a diverse channel mix in China’s online fashion market but many brands are still over-reliant on two big platforms.
China’s Covid-19 Challenge Could Boost Luxury E-Commerce Again
The first coronavirus lockdowns in 2020 proved a major turning point for services like Tmall’s Luxury Pavilion. General manager Janet Wang weighs in on what’s changed and what’s next as Shanghai enters lockdown again.
China’s Covid-19 Challenge Could Boost Luxury E-Commerce Again
The first coronavirus lockdowns in 2020 proved a major turning point for services like Tmall’s Luxury Pavilion. General manager Janet Wang weighs in on what’s changed and what’s next as Shanghai enters lockdown again.
7 Shanghai Powerbrokers on the Future of China’s Fashion Ecosystem
As influencers, buyers and editors gather for the latest Shanghai Fashion Week, industry insiders share their thoughts on China’s creative ecosystem and what needs to happen for the city to become a global fashion capital.
7 Shanghai Powerbrokers on the Future of China’s Fashion Ecosystem
As influencers, buyers and editors gather for the latest Shanghai Fashion Week, industry insiders share their thoughts on China’s creative ecosystem and what needs to happen for the city to become a global fashion capital.