Digital
Op-Ed | Stores Must Learn to Think Like Facebook
The store of the future will be a social gathering space, with content that’s tailored to the likes and interests of its community, argues John Bricker.
Op-Ed | Stores Must Learn to Think Like Facebook
The store of the future will be a social gathering space, with content that’s tailored to the likes and interests of its community, argues John Bricker.
Role Call | Natasha McNamara, Digital Strategy Director
Natasha McNamara, digital strategy director at Glamour, says "The pace of new platform development is lightening fast and you need to stay on top of it all, but remain focused."
Role Call | Natasha McNamara, Digital Strategy Director
Natasha McNamara, digital strategy director at Glamour, says "The pace of new platform development is lightening fast and you need to stay on top of it all, but remain focused."
Viva Milano! Viva Fashion! Viva Italy!
In Milan, a remarkable show of unity from Italy's fashion industry signals an important step forwards, but as Italian Prime Minister Matteo Renzi pointed out, the local industry must be open to change and innovation.
Viva Milano! Viva Fashion! Viva Italy!
In Milan, a remarkable show of unity from Italy's fashion industry signals an important step forwards, but as Italian Prime Minister Matteo Renzi pointed out, the local industry must be open to change and innovation.
Adidas, Asics, Under Armour Spend $1 Billion on Fitness Apps
Alongside sneakers, gym shorts, and yoga pants, sportswear brands are adding one more must-have to their list of products: workout apps.
Adidas, Asics, Under Armour Spend $1 Billion on Fitness Apps
Alongside sneakers, gym shorts, and yoga pants, sportswear brands are adding one more must-have to their list of products: workout apps.
The Digital Iceberg
Fashion brands are adapting their marketing strategies for a digital reality that goes far deeper than online sales.
The Digital Iceberg
Fashion brands are adapting their marketing strategies for a digital reality that goes far deeper than online sales.
BBDO Acquires Wednesday Agency Group
The advertising agency has bought a majority stake in Wednesday Agency Group, with the aim to expand Wednesday’s service offering and drive global expansion.
BBDO Acquires Wednesday Agency Group
The advertising agency has bought a majority stake in Wednesday Agency Group, with the aim to expand Wednesday’s service offering and drive global expansion.
Beauty Brands Inch Away from Traditional Advertising
Spurred by the power of online influencers and user-generated content, beauty companies are shifting their marketing spend.
Beauty Brands Inch Away from Traditional Advertising
Spurred by the power of online influencers and user-generated content, beauty companies are shifting their marketing spend.
Bits & Bytes | Swatch Stockpiles Patents, Adidas Robots, Refinery29 Expands
Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Bits & Bytes | Swatch Stockpiles Patents, Adidas Robots, Refinery29 Expands
Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Will Social Selling Work in Fashion?
Supercharged by the rise of social media, new devices and new software, 'social selling' has taken off in beauty and jewellery. Will it work in fashion?
Will Social Selling Work in Fashion?
Supercharged by the rise of social media, new devices and new software, 'social selling' has taken off in beauty and jewellery. Will it work in fashion?
Bits & Bytes | Smartphone Shopping, Jet Funding, Data Saves Retail
Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.
Bits & Bytes | Smartphone Shopping, Jet Funding, Data Saves Retail
Bits and Bytes is a weekly roundup of the most important news in the fast evolving fashion-tech space.