Digital
Céline Taps Into China’s WeChat Boom
The luxury brand has officially joined WeChat, China’s most influential social media platform, which is key to reaching the country’s digitally savvy consumers.
Céline Taps Into China’s WeChat Boom
The luxury brand has officially joined WeChat, China’s most influential social media platform, which is key to reaching the country’s digitally savvy consumers.
For Direct-to-Consumer Brands, Scaling Isn’t Easy
Barriers to entry in online fashion are lower than ever, but in a crowded and competitive online marketplace, scaling and customer retention remain significant challenges.
For Direct-to-Consumer Brands, Scaling Isn’t Easy
Barriers to entry in online fashion are lower than ever, but in a crowded and competitive online marketplace, scaling and customer retention remain significant challenges.
The Trouble With Digital Advertising
Marketers are following consumers online, but digital advertising presents a host of problems for fashion brands.
The Trouble With Digital Advertising
Marketers are following consumers online, but digital advertising presents a host of problems for fashion brands.
Prada Plays Digital Catch-Up in China
Focusing on digital and forging relationships with KOLs like "Mr Bags" will prove crucial to Prada regaining ground in China, a region which accounts for close to a third of all global luxury sales.
Prada Plays Digital Catch-Up in China
Focusing on digital and forging relationships with KOLs like "Mr Bags" will prove crucial to Prada regaining ground in China, a region which accounts for close to a third of all global luxury sales.
Beyond Avon and Mary Kay, Why Social Selling Still Works
Thanks to the growing 'gig economy' and the rise of social media, social selling businesses are thriving.
Beyond Avon and Mary Kay, Why Social Selling Still Works
Thanks to the growing 'gig economy' and the rise of social media, social selling businesses are thriving.
Op-Ed | The Age of Digital Darwinism
What does it take to survive and prosper in a luxury market where digital is becoming the new centre of a brand's gravity?
Op-Ed | The Age of Digital Darwinism
What does it take to survive and prosper in a luxury market where digital is becoming the new centre of a brand's gravity?
Can Luxury Challengers Take Burberry’s Digital Crown?
While Burberry remains the top digital brand in luxury fashion, its advantage over its competitors is narrowing.
Can Luxury Challengers Take Burberry’s Digital Crown?
While Burberry remains the top digital brand in luxury fashion, its advantage over its competitors is narrowing.
News Bites | Chaos Denies Jony Ive Report, Marques’Almeida's Interactive Campaign
In today's News Bites, Charlotte Stockdale denies a report that Apple chief design officer Jony Ive is an investor in her accessories brand, Chaos, plus a first look at Marques’Almeida's new interactive campaign.
News Bites | Chaos Denies Jony Ive Report, Marques’Almeida's Interactive Campaign
In today's News Bites, Charlotte Stockdale denies a report that Apple chief design officer Jony Ive is an investor in her accessories brand, Chaos, plus a first look at Marques’Almeida's new interactive campaign.
Off The Catwalk, Bloggers and Editors Vie For Fashion Fans
The power of bloggers, who use the internet and social media to cover the biannual womenswear events in New York, London, Milan and Paris, as well as everyday fashion, has grown to rival that of traditional glossy magazines.
Off The Catwalk, Bloggers and Editors Vie For Fashion Fans
The power of bloggers, who use the internet and social media to cover the biannual womenswear events in New York, London, Milan and Paris, as well as everyday fashion, has grown to rival that of traditional glossy magazines.
Hearst’s President of Digital on How to Win the New Media Wars
Troy Young, president of Hearst Magazines Digital Media, identifies seven principles for building a successful media business for the internet age.
Hearst’s President of Digital on How to Win the New Media Wars
Troy Young, president of Hearst Magazines Digital Media, identifies seven principles for building a successful media business for the internet age.